Let’s talk about a brand for which the whole process went smoothly: « Brice Guiho », a wedding photographer for authentic and enthusiastic couples.

About Branding

A crucial step in the whole branding process is to get to know the brand owner. I always try to create a more personal relationship with my clients to discern their needs better.

In addition to the discovery call, I created a branding questionnaire. Its purpose is to help my client put their feelings about their brand on paper.

I ask them to describe their mission, vision, values and everything else I need to create an image that fits perfectly.

That’s how I reach the “Wow” effect 🙂

About A Brand: Brice Guiho

Brice Guiho is a professional wedding photographer who decided to take his business to the next level and create a brand 🙂

His vision is to become the benchmark for wedding photographers in Belgium, France, Ivory Coast and Cameroon.

His values: Authenticity, Proximity and Black Love.

The Branding

The logo

When he contacted me to create his brand, he was already in possession of his primary logo, in black and in white. I’m representing it here just for illustration.

All credits go to the original designer 🙂

The submark

The submark is a simplified or variant version of the primary logo.

It is usually used on smaller media and allows for a complete visual identity.

For Brice Guiho, the submark consists of his initials, “B” & “G”.

The colours

As one of his values is promoting « Black Love », it felt right to go for a vibrant colour palette representing the different shades of black and brown skin (he chose himself).

The typography

Crimson Text is the primary type I selected for the headings on the website, in documents and in visuals. 

It’s a font family for book production in the tradition of beautiful oldstyle typefaces.

The secondary type, used for subheadings, body texts, captions and more, is Gotham Narrow.

Font pairing is crucial to create a visual hierarchy and good contrast between all the written elements.

The mood

 

The overall mood of Bice Guiho is about, as his tagline says, Intimacy and Emotions.

He wishes to contribute to a more united African family, aware of the affection that each of its members has for the other.

So what better place to start than the wedding day?

The goal

A well-designed image promotes consistency, visibility, and trust among your target audience.

And we all know that people are more likely to buy from a company with whom they have a personal connection.

As I previously stated, your brand encompasses what your audience can see and how you make them feel, both visually and abstractly.

The goal of branding is to elicit specific feelings in people’s hearts and thoughts.

In conclusion

Branding is, and always should be, the starting point of your business journey.

And throughout the whole process, I can say that Brice Guiho clearly understood that it’s more than a beautiful logo, lovely visuals and pretty packaging.

It’s an experience, an adventure that I wish him long and prosperous.

So, if you’re ready to create your brand and propel it to the highest levels, now is the time and today is the day.

Thanks for reading ☺️