More than a Logo

More Than A Logo

Do you know that a logo alone is not enough? ⁣

As beautiful as it may be, your logo doesn’t make your whole brand but just one of its many elements. ⁣

But first, what’s a logo?

A logo is a visual symbol used to instantly identify a company, organization, product, or brand¹.

It’s an essential part of a brand’s identity that aims to bring instant brand recognition.

Before starting with the design, the first step is to choose the style that best represents you among the 7 types that exist.⁣⁣⁣

⁣⁣⁣²- Monogram (Lettermark): typography-based logo that’s comprised of a few letters, usually a company’s initials. ⁣⁣⁣
Ex: HBO, IBM⁣⁣⁣

More than a Logo
⁣⁣⁣
Logotype (Wordmark): a font-based logo that focuses on a business’ name alone.⁣⁣⁣
Ex: Google, VISA⁣⁣⁣
⁣⁣⁣VISA

– #Symbol (Pictorial): an icon or graphic-based logo.⁣⁣⁣
Ex: Apple, Twitter⁣⁣⁣

More than a Logo
⁣⁣⁣
– #Abstract: Instead of being a recognizable image, it’s an abstract geometric form.⁣⁣⁣
Ex: Pepsi, Adidas⁣⁣⁣

Pepsi
⁣⁣⁣
– #Mascot: logos that involve an illustrated character.⁣⁣⁣
Ex: KFC⁣⁣⁣

More than a Logo
⁣⁣⁣
– #Combination: a mix of 2 types from this list.⁣⁣⁣
Ex: Doritos, Burger King⁣

Burger King
⁣⁣⁣
– #Emblem: a font inside a symbol or an icon (badge, seal and crest).⁣⁣⁣
Ex: Starbucks⁣⁣⁣

More than a Logo
⁣⁣⁣More Than A Logo

Now that you know what a logo is and you have chosen which type fits you best, you have to understand that the journey to create your identity has just started.

Your brand is so much more than just a logo. To be successful and attract your target audience, there is a critical aspect to consider: Branding.

I know I have said this so many times, but I’m going to repeat it 🙂

Branding is a must-have to tell your customers who you are and what you stand for: it contains the imagery and creative design that makes (or breaks) the first impression with elements like:

  • colour palette
  • typography
  •  details about brand personality and tone of voice

Why You Need More

⁣You are unique so is your brand. You need to express that uniqueness in the way you present yourself to the public.

A wrong first impression is tough to shake. Thus, your visual identity is a way to introduce your brand to the world, in the best possible manner, without even speaking.

How so? Because it’s the first thing the public “sees”, and that influences their decision to start interacting with you and, ultimately, to entrust their project(s) to you.

Please don’t buy a pre-made logo on a platform that sells them for a bit of money. Please, don’t.

Why? Because you don’t want to appear like you put no effort into crafting your own image.

Moreover, if you liked that logo in those colours and fonts, the countless other users of that platform might appreciate it too and buy it for themselves… So there you are, all looking the same.

And yes, it has happened before… Yes, it’s not pretty…

In conclusion

Your logo is the graphic element that portrays your brand but alone, without a consistent branding strategy in place, it’s just that: a logo, a lonely image that says nothing or so little.

You need to tell the story of your brand; to express its mission, values and goals. Aim to build a brand that resonates with your customers.

I design tasteful and lasting brands so let me help you build yours and walk you on the road to success.

Thanks for reading 😊


¹Source: Investopedia

²Source: @99designs

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