About The Designer
My name is Yasmina YENDE SUKA.
I am a passionate Brand & Web Designer who thrives on creating soulful, strategic brands and elegant, professional websites for business owners ready to attract their ideal clients.
Committed to my work and passionate about what I do, I make sure to provide the best services and an excellent experience to my clients.
I’m dedicated to your success and I will make your project my project and help you craft an image that will resonate with your target audience and ensure your become and remain their best choice.
So if you’re a business owner or service provider looking to take your business to a higher level, it’s a good thing that you found me.
Let’s get to work and create magic together ✨
BUT ALSO
People Entertainment
Interview
Discover an inspiring woman who has transformed her passion into a true mission.
From boutique to screen 🖥️
Say hello to the new face of @kembosaveursdafrique designed by @yywebdesign
Kembo et les Saveurs d’Afrique brings the plants, teas and spices of Africa to your plate.
Behind every product is a heritage passed down from heart to heart as Maryse’s new website carries her story online with the same warmth you feel when you walk into her shop in Uccle.
What’s inside:
- A Shopify store feeling as calm as a cup of tisane
- Product pages telling the story of each plant
- « L’Herbier de Kembo », a community to welcome you with 10% off your first order
- A mobile experience made for browsing anywhere
Discover their brand new online home at www.kembosaveurdafrique.com
And if your brand has a story that your website is not telling yet, book your discovery call through the link in my bio (or dm DISCOVERY) to talk about building the online home your brand deserves 😉
#websitelaunch #shopifydesign #webdesign
Pause before you open Canva.
A few weeks ago I shared why vision comes before visuals and today I’m making it practical.
Most brands start with the logo, pick colours they like and a font that "feels" right. A few months later, they`re back at square one and everything feels random.
Why? Because the foundation is missing.
Before you design anything, make sure your brand has these 5 things:
- Vision: where your brand is going.
- Mission: what you do and for whom, every day.
- Values: the principles behind every decision.
- Ideal client: one specific person you want to attract.
- Positioning: why that person should choose you.
Once these are clear, making design decisions gets so much easier. Your colours, fonts and photos all point in the same direction. Your message is coherent and makes sense everytime you address your audience.
Save this checklist for your next brand project.
And if you want help building this foundation, the link in bio is where we start.
#brandstrategy #brandingtips #smallbusinessbranding #brusselsentrepreneur
Their website existed but didn’t reassure, inform or convert.
TMK-Invest offers land sales and off-plan apartments in the DRC, Guinea and Kenya.
Their clients live across Africa and the diaspora and, for most of them, the website is the first and only point of contact before a significant financial decision.
So I approached the project as a strategic repositioning where every element had to close the gap between the quality of their offer and what a first-time visitor saw online.
- I rebuilt the property listings with search, filters and an interactive map;
- I redesigned the About page around the founding story, the team and the values.
- I added a newsletter pop-up and a blog to keep visitors close until they’re ready to invest.
Then I carried the same visual language into their email templates and Instagram (because consistency is key).
The result is a brand that looks and sounds the same at every touchpoint and a website that finally does its job as a decision-making tool.
Swipe through to see each decision and why I made it.
And if your website exists but doesn’t convert, book your discovery call through the link in my bio and let`s build you a system that works.
#webdesign #casestudy #brandcinsistency
I’m not afraid of AI replacing me.
And it’s not because I think I’m irreplaceable ☺️
But because AI is a tool. And a tool cannot substitute the strategic thinking of the human brain.
It can try to imitate but never replicate the nuances and subtleties of human interactions.
It cannot create something from feelings, wants and needs like us human do.
So if, like me, you would prefer working with a fellow human being than talking to a machine, click the link in my bio and let’s talk about the type of magic we can create together 😉
There`s a version of this job nobody talks about and I`ve been living it for the past three months:
Consistency...
For a lot of creatives and service providers, there`s a gap between wanting to show up consistently and the reality of client work.
It can get really overwhelming trying to decide what to post, when, with what angle and, at the same time, doing what we do best... Our real jobs... Which is not managing social media 😂
However, here`s what I`ve learned: the posts that take me 20 minutes (talking to the camera in the most natural way possible, like I`m having a conversation with my bestie) and the ones that take me three hours to edit... perform almost identically!!!
So I`ve decided to stop waiting to have something perfect to say or show and just say it anyway 😊
Tell me in the comments: does this sound familiar?
And if you`re ready to stop going in circles, the link in bio is where we start.
#consistency
September was a full month 😄 (that`s why you didn`t see much of me on the feed but all of me was working backstage).
I`ve been busy with interesting, inspiring and sometimes challenging projects.
But I`m proud to say I designed all of these myself with my very human brain, heart and hands.
In the era where everything looks like AI slop, I would like to thank those of you who still believe in the work of real people 🙏🏽
"Made by human" is now the new luxury so if you want your brand to look and feel unique, book a discovery call (dm DISCOVERY or link in bio) and let`s talk about bringing your project to life ☺️
#septemberdump #humandesign #monthlyrecap
My camera roll is filled with all your projects in every possible angle 😊
I film and present what your website looks like on pc and mobile, I show you your goodies, labels and other print materials, I record myself teaching you how to use your backend access, etc.
And I do all of these things with joy in my heart and a smile on my face because I looove it!
Design is my passion so if you`re new here and want to benefit from my experience and expertise on your project, book your discovery call (DM or link in bio) and let`s make you the new addition to my camera roll 😉
#cameraroll #brandesignerBrussels #webdesignerlife
Your brand is more than a logo 📢
Let’s clear up an important point: a logo is a symbol whereas a brand is a strategy. Mixing up these two ideas is always what holds businesses back.
If you want your brand to feel aligned, intentional and convert your ideal client into a faithful customer, you need to go deeper than visuals.
To build a strong brand,
1. Start with brand identity: the foundation defining your brand DNA (mission, vision, values, personality,...)
2. Follow with positioning: to communicate who you serve (target audience) and what makes you different (unique value)
3. Finish with visual identity: now we can talk about logos (yes, in plural) and other visual elements to express your strategy (colors, typography, patterns, photography direction,...)
Without a clear strategy, design is nothing more than decoration; something that looks pretty but doesn`t last or changes with each passing season.
A logo is just a piece of the puzzle; a visual identifier to help people recognise your business, create consistency and anchor your visual identity.
A brand defines your positioning, clarifies your messaging, helps you establish authority and create an emotional connection.
If you’re ready to move beyond “just a logo” and build a strategic brand foundation, book a discovery call (link in bio or dm DISCOVERY) and let’s create something intentional together.
#BrandStrategy #MoreThanALogo #BrandingForWomenEntrepreneurs
