Strategic branding and websites designed to convert.
For business owners ready to align perception with ambition.
I build strategic brands
Design without strategy is decoration.
A brand is more than a logo and a website is more than a portfolio.
I make your positioning and visual identity work together so
your message can reach your target audience with clarity.
You’re in the right place
- If you’ve outgrown DIY branding
- If you’re serious about long-term positioning
- If you want a website that does more than “look good”
Core Services
BRAND DESIGN
Positioning, messaging direction and cohesive visual systems built for longevity.
How I work
1
Strategy
We define your positioning, target audience and objectives.
2
Design
We translate strategy into a refined visual identity and a structured website architecture.
3
Launch
You step into the market with clarity, confidence and cohesion.
Selected work: Veraniy Repair
PROJECT OVERVIEW
Veraniy Repair is a clean beauty brand built on “skinimalism”: fewer products, greater effectiveness.
When Valerie came to me, she needed to build the brand from the ground up: positioning, naming, visual identity, product architecture and the content to carry all of it.
THE CHALLENGE
The clean beauty market is saturated with brands promising purity but few actually deliver precision. Most brands compete on the number of steps in a routine, not the effectiveness of each step.
What they say
Je suis super satisfaite de mon site. Le travail avec Yasmina était très fluide. Je la recommande 100%
Excellente expérience avec Yasmine, avec qui j’ai travailler mon identité de marque . J’ai particulièrement apprécié son écoute et le temps qu’elle prend pour comprendre en profondeur notre vision, notre ADN et l’image que nous souhaitons transmettre. Elle reste très disponible tout au long du processus et ne clôture pas un projet tant que tout n’est pas parfaitement aligné et que le client est pleinement satisfait. Je suis ravie d’avoir travaillé avec elle et je me réjouis déjà de la suite de notre collaboration ✨
Franchement, je suis super content du travail de Yasmina. Mon site est magnifique, clair et moderne. Elle a toujours été ponctuelle, honnête et de très bon conseil. À chaque étape, j’ai senti qu’elle savait exactement où elle allait et ça m’a beaucoup rassuré. Le support est au top, toujours là quand j’en ai besoin. Honnêtement, je ne peux que la recommander, c’est rare de trouver quelqu’un d’aussi pro et humain à la fois.
Before We Begin
How long does a project take?
30 to 90 days, depending on scope
What level of investment should I expect?
– Brand projects begin at 2000,00 EUR
– Website projects begin at 3500,00 EUR
Do you work internationally?
Yes. I am based in Belgium, but I also have clients across Europe and Africa.
STILL CLARIFYING YOUR DIRECTION?
Download the Branding Checklist to evaluate your current positioning before investing.
I work with a limited number of clients each quarter to ensure depth and precision.
If you’re ready to elevate your brand strategically, let’s begin.
The Brand Notes
Subscribe to my newsletter to receive thoughtful insights about branding, websites and strategic design.
The logo is part of the last step of your brand design because it translates what you decided.
Before you invest in a logo, check: your direction, your client, your difference and your values. Most brands I meet have (maybe) one of them clear. The other three get guessed by the designer and guessing is why you end up paying for this service twice, or more (seen that before).
So save this checklist for your next brand project and if you want help building your foundation properly, book your discovery call via the link in bio.
#brandstrategy #logodesign #brandidentity
From boutique to screen 🖥️
Say hello to the new face of @kembosaveursdafrique designed by @yywebdesign
Kembo et les Saveurs d’Afrique brings the plants, teas and spices of Africa to your plate.
Behind every product is a heritage passed down from heart to heart as Maryse’s new website carries her story online with the same warmth you feel when you walk into her shop in Uccle.
What’s inside:
- A Shopify store feeling as calm as a cup of tisane
- Product pages telling the story of each plant
- « L’Herbier de Kembo », a community to welcome you with 10% off your first order
- A mobile experience made for browsing anywhere
Discover their brand new online home at www.kembosaveurdafrique.com
And if your brand has a story that your website is not telling yet, book your discovery call through the link in my bio (or dm DISCOVERY) to talk about building the online home your brand deserves 😉
#websitelaunch #shopifydesign #webdesign
Pause before you open Canva.
A few weeks ago I shared why vision comes before visuals and today I’m making it practical.
Most brands start with the logo, pick colours they like and a font that "feels" right. A few months later, they`re back at square one and everything feels random.
Why? Because the foundation is missing.
Before you design anything, make sure your brand has these 5 things:
- Vision: where your brand is going.
- Mission: what you do and for whom, every day.
- Values: the principles behind every decision.
- Ideal client: one specific person you want to attract.
- Positioning: why that person should choose you.
Once these are clear, making design decisions gets so much easier. Your colours, fonts and photos all point in the same direction. Your message is coherent and makes sense everytime you address your audience.
Save this checklist for your next brand project.
And if you want help building this foundation, the link in bio is where we start.
#brandstrategy #brandingtips #smallbusinessbranding #brusselsentrepreneur
Their website existed but didn’t reassure, inform or convert.
TMK-Invest offers land sales and off-plan apartments in the DRC, Guinea and Kenya.
Their clients live across Africa and the diaspora and, for most of them, the website is the first and only point of contact before a significant financial decision.
So I approached the project as a strategic repositioning where every element had to close the gap between the quality of their offer and what a first-time visitor saw online.
- I rebuilt the property listings with search, filters and an interactive map;
- I redesigned the About page around the founding story, the team and the values.
- I added a newsletter pop-up and a blog to keep visitors close until they’re ready to invest.
Then I carried the same visual language into their email templates and Instagram (because consistency is key).
The result is a brand that looks and sounds the same at every touchpoint and a website that finally does its job as a decision-making tool.
Swipe through to see each decision and why I made it.
And if your website exists but doesn’t convert, book your discovery call through the link in my bio and let`s build you a system that works.
#webdesign #casestudy #brandcinsistency
I’m not afraid of AI replacing me.
And it’s not because I think I’m irreplaceable ☺️
But because AI is a tool. And a tool cannot substitute the strategic thinking of the human brain.
It can try to imitate but never replicate the nuances and subtleties of human interactions.
It cannot create something from feelings, wants and needs like us human do.
So if, like me, you would prefer working with a fellow human being than talking to a machine, click the link in my bio and let’s talk about the type of magic we can create together 😉
There`s a version of this job nobody talks about and I`ve been living it for the past three months:
Consistency...
For a lot of creatives and service providers, there`s a gap between wanting to show up consistently and the reality of client work.
It can get really overwhelming trying to decide what to post, when, with what angle and, at the same time, doing what we do best... Our real jobs... Which is not managing social media 😂
However, here`s what I`ve learned: the posts that take me 20 minutes (talking to the camera in the most natural way possible, like I`m having a conversation with my bestie) and the ones that take me three hours to edit... perform almost identically!!!
So I`ve decided to stop waiting to have something perfect to say or show and just say it anyway 😊
Tell me in the comments: does this sound familiar?
And if you`re ready to stop going in circles, the link in bio is where we start.
#consistency
September was a full month 😄 (that`s why you didn`t see much of me on the feed but all of me was working backstage).
I`ve been busy with interesting, inspiring and sometimes challenging projects.
But I`m proud to say I designed all of these myself with my very human brain, heart and hands.
In the era where everything looks like AI slop, I would like to thank those of you who still believe in the work of real people 🙏🏽
"Made by human" is now the new luxury so if you want your brand to look and feel unique, book a discovery call (dm DISCOVERY or link in bio) and let`s talk about bringing your project to life ☺️
#septemberdump #humandesign #monthlyrecap
My camera roll is filled with all your projects in every possible angle 😊
I film and present what your website looks like on pc and mobile, I show you your goodies, labels and other print materials, I record myself teaching you how to use your backend access, etc.
And I do all of these things with joy in my heart and a smile on my face because I looove it!
Design is my passion so if you`re new here and want to benefit from my experience and expertise on your project, book your discovery call (DM or link in bio) and let`s make you the new addition to my camera roll 😉
#cameraroll #brandesignerBrussels #webdesignerlife
Your brand is more than a logo 📢
Let’s clear up an important point: a logo is a symbol whereas a brand is a strategy. Mixing up these two ideas is always what holds businesses back.
If you want your brand to feel aligned, intentional and convert your ideal client into a faithful customer, you need to go deeper than visuals.
To build a strong brand,
1. Start with brand identity: the foundation defining your brand DNA (mission, vision, values, personality,...)
2. Follow with positioning: to communicate who you serve (target audience) and what makes you different (unique value)
3. Finish with visual identity: now we can talk about logos (yes, in plural) and other visual elements to express your strategy (colors, typography, patterns, photography direction,...)
Without a clear strategy, design is nothing more than decoration; something that looks pretty but doesn`t last or changes with each passing season.
A logo is just a piece of the puzzle; a visual identifier to help people recognise your business, create consistency and anchor your visual identity.
A brand defines your positioning, clarifies your messaging, helps you establish authority and create an emotional connection.
If you’re ready to move beyond “just a logo” and build a strategic brand foundation, book a discovery call (link in bio or dm DISCOVERY) and let’s create something intentional together.
#BrandStrategy #MoreThanALogo #BrandingForWomenEntrepreneurs
Vision before visuals, always.
But what does it mean?
It means that your brand is more than a cute logo and a pretty color palette.
You can have the most beautiful visuals but without the strategy brought by a clear vision, a thoughtful mission and a set of values to support it, they’re just decoration.
Your vision is what sets the tone for your brand. It’s the foundation on which what you build is sure to stand the test of time.
That is why the logo and other visuals elements should never come first. They exist to manifest, support and sustain your vision.
Your vision is the foundation and your visuals are its manifestation.
So if you wish to build a brand people will remember, hop on a discovery call (link in bio or dm Discovery) and let’s talk about what I can do for you 😉
#brandidentity #brusselsdesigner #branddesigner
✨ From okay to perfect ✨
Say hello to the new face of @uzi_hair_bar, designed by @wildpaletteagency and developed by @yywebdesign
Uzi is THE hair salon for your textured hair in Brussels, and so much more.
It`s a place where they listen, help you reconnect with your hair and celebrate it.
At Uzi, they give your crown what it deserves: to be understood and enhanced with a tailored routine.
At Uzi, they care for and celebrate your natural beauty.
Discover their brand new online home at www.uzihairbar.be.
And book your discovery call by clicking the link in my bio (or dm DISCOVERY) so we can talk about designing the perfect online home for your brand ☺️
#websiterevamp #Webdesign #hairsalon
If there`s one thing I really struggle with on these platforms is consistency.
Every week I tell myself I should post more often, remain visible, be active... And every week I fail miserably 😂
But at the same time, I`m working a lot: I`m designing
- labels and a website for a new cosmetics brand
- a logo, labels and thank you cards for a wedding
- a press book for a floral designer
- a book of poems for a Haitian author...
you name it!
I just can`t find the time to tell you about it 😅
So after a few weeks of silence, swipe to see what happened behind the scenes at @yywebdesign
If some of you have any advice on how to reach the proverbial consistency, please let me know 🙏🏾
And if you`re ready to build your brand on solid ground, dm DISCOVERY or click the link in my bio and let`s get to work.
#consistency #socialmediapresence #branddesigner
A lot of new brands begin their business journey with the visual part (logo design, choosing colours and fonts) and then wonder why everything feels disconnected.
Your vision should always come first and the visual identity is there to express it.
Your vision defines who you serve, what you stand for and where you want to go. Once you have that, making visual choices feels much easier instead of turning into a never-ending debate.
Designing your visuals before grounding your vision is like building on sand.
But building your vision first is what separates a strong brand identity from mere graphic design.
Building a brand begins with a clear vision, then translates into a cohesive visual identity for seamless communication.
Together, these elements form a harmonious ensemble that stands the test of time.
So tell me, how is your brand vision coming along?
Don`t hesitate to share your thoughts in the comments.
If you have any questions about branding or visual identity, send me a message and I will make it my next episode of Answer The People 😊
And finally, book a discovery call (DM "discovery") so I can help you build the brand you deserve.
#AnswerThePeople #brandidentity #visualidentity
Hot topic: am I afraid that AI will replace me?
No 😊
While AI can be a great tool to help you gain time when gathering information and automate repetitive tasks, it cannot replace human experience, genuine interactions and creativity.
As a human designer, my brain helps me CREATE… whereas AI can only generate and not even spontaneously!
So thank you to all of you out there who still believe in the value of real people’s work.
And if you’re looking for a real designer, you’re in the right place 😁
DM discovery to book your call and let`s get to work.
Unpopular opinion: there’s no such thing as the perfect reel 😊
Looking for the right time and setup or waiting to be “ready” just makes you waste time and doesn’t really matter in the end.
What matters is you have something to say that somebody needs to hear.
Your people want to connect to the human you, flaws and all, so stop chasing the perfect decor, timing, lighting, etc, and post the damn reel 😆
I’m Yasmina, brand and web designer, and my mission is to help you build a timeless brand on a solid foundation: your Vision.
Shoutout to @evelongfield for the wise words 🙏🏾
And if you’re ready to turn your vision into reality, dm DISCOVERY and let’s talk about it.
#perfectreel #unpopularopinion
“Uniqueness starts where trends end.”
Don’t rush to the visual part. Align everything that makes up your brand’s DNA (mission, vision, values,…) and the rest will flow naturally.
A brand is “unique” when you build from something true.
So book a discovery call via the link in my bio, let’s find your something and create an unforgettable brand together ☺️
NEW SERVICE
BRANDING:
THE ESSENTIALS KIT
Professional, cohesive, and ready to shine without the full investment!