Designing soulful brands and professional, elegant websites to help small businesses attract their dream clients.
My Main Services
WEB DESIGN
Custom website design tailored to your brand's needs
BRAND DESIGN
.The secret element to make a lasting impact
Latest projects
Multifix Events
Events, Web
Kuwa
School, Web
Chayah
Non-profit, Web
Blueprint VC
Finance, Services, Web
Les Tartinades de Lou
e-Commerce, WebClient love
Franchement, je suis super content du travail de Yasmina. Mon site est magnifique, clair et moderne. Elle a toujours été ponctuelle, honnête et de très bon conseil. À chaque étape, j’ai senti qu’elle savait exactement où elle allait et ça m’a beaucoup rassuré. Le support est au top, toujours là quand j’en ai besoin. Honnêtement, je ne peux que la recommander, c’est rare de trouver quelqu’un d’aussi pro et humain à la fois.
Par où commencer avec YY Webdesign ? La première webdesigner que j’ai contactée en 2020 pour la création du site LPR Services. Dès le début, Yasmine s’est montrée à l’écoute, alignée avec ma vision, et surtout : elle accompagne. Elle ne se contente pas d’exécuter — elle conseille, guide, et challenge de manière bienveillante...
Ayez une graphiste comme Yasmina si vous souhaitez avoir une prestation hors pair en accord avec vos valeurs.
Elle est perfectionniste et très à l'écoute. J'ai juste hâte pour la suite.
They trust me
GRAB YOUR FREEBIE
The Essential DIY Branding Checklist
The Surprising Truth About Blogging: Your Most Valuable Asset
Think blogging is outdated? Here’s the surprising truth: your blog is still one of the most powerful ways to grow visibility, build trust, and attract the right clients, long after you hit “publish.”
26 October, 2025
6 Essential Pages Every Successful Website Is Built On
Before you start designing, know this: every successful website is built on strategy. Here are the six pages every website needs and how each one helps turn visitors into clients.
12 October, 2025
Packshot
Manufactures natural cosmetics based on infusions of plants and herbs.
All their products are handmade with organic, environmentally friendly ingredients and are unique because they are tailored to the specific needs of your skin.
Mini audit moment 👀
If your brand has:
– 10 different fonts floating around
– colours that change depending on your mood
– a website that “works” but doesn’t convert
It’s not a creativity issue.
It’s a strategy gap.
And the good news?
We can fix it.
Most brands need clarity, structure and decisions made on purpose to make things work.
Save this if it hit a nerve.
And if you want a real audit, let’s talk.
People think working with a brand designer is just choosing colours, picking fonts and getting a logo.
Let me be very honest with you.
Working with a real brand designer looks more like:
– asking uncomfortable questions
– unlearning what you think you “should” do
– slowing down before scaling
– making decisions that actually support your business goals
We’re not making pretty things; we’re designing a system that makes sense.
This is why branding done right feels deep, aligned and lasting.
So if you’re done DIY-ing and ready to build something intentional, you know where to find me 😉
“Whatever the question, branding is the answer.”
Because branding isn’t just about how things look.
It’s about how people understand, remember and trust your business.
Struggling to stand out in a crowded market?
Branding.
Attracting the wrong clients (or none at all)?
Branding.
Feeling like your business doesn’t reflect your level anymore?
Branding.
A strong brand provides clarity for your audience and for you.
It aligns your visuals, message, positioning and website into one cohesive experience.
For a small business, `visuals` encompass your logo, colour scheme, and overall design aesthetic, while `message` refers to the voice and tone you use to communicate with your audience.
`Positioning` describes how you differentiate your business from competitors and establish your place in the market.
So no, branding isn’t a “nice-to-have”.
It’s the foundation that supports everything else you build on top of it.
Also, consistent branding can increase revenue by 33%.
If you’re done guessing, adjusting and second-guessing… and ready for intention, consistency and alignment, you already know where to start. Begin by auditing your current brand or defining your core message. This simple step will empower you to take action and set the foundation for a strong brand.
Save this post for later 💾
And when you’re ready to build a brand that actually works for you, I’m right here 🤍
I designed this icon as an abstract butterfly to symbolize inner growth that leads to a better version of self.
My client is a psychologist and I thought this icon would beautifully represent the internal work that is therapy (from chrysalis), leading to a visible transformation (to butterfly).
But sometimes, there is one that doesn`t make the cut and it happens more often than you think 😅
Not because it`s not good enough or not cute or... But simply because it doesn`t align (anymore) with the spirit of the brand.
Branding is also about alignment so all the visual elements of your brand should convey the meaning behind what you do, your vision, your purpose.
I`ll let you know which one she chooses 😉
And in the meantime, tell me what you think about this one.
Branding isn’t what you spend money on.
It’s what helps you make more with clarity and confidence.
An expense drains your resources and disappears.
An investment keeps working for you long after it’s paid for.
Strategic branding:
– attracts aligned clients
– supports confident pricing
– creates consistency
– saves you time
– builds trust before you ever speak
Does your brand feel like something you’re constantly fixing, explaining, or apologising for? That’s your sign.
If you’re ready to stop guessing and start building intentionally, book a discovery call via the link in bio.
2016 → 2026
This carousel is about alignment.
In 2016, YY Webdesign started as a side project.
I had the talent. I had the tools.
But I was still figuring out the strategy, the positioning, the bigger picture.
Fast forward to 2026.
This is no longer something I do on the side.
It’s my main focus, my craft, my business.
What changed?
Not the passion.
Not the creativity.
The clarity.
Today, every brand I design is built with intention.
Every website has a purpose.
Every visual decision is backed by strategy, vision and alignment.
Because talent can take you far.
But alignment is what makes it sustainable.
If you’re at the “I know I’m capable, but something feels off” stage, this is your sign that growth doesn’t come from doing more but from doing things on purpose.
Here’s to 10 years of evolution ✨
And to building brands that feel as good as they look.
2026 is indeed the year of change.
After rebranding to ensure the alignment of my brand and its soul, I’m stepping out of my comfort zone to show more of myself ☺️
I keep telling my client that showing their faces creates a familiarity with their audience that’s beneficial to their brands.
People are more likely to buy from brands they know and trust.
So, guess what? I decided to finally follow my own advice 🥰
Stay tuned for the talk between @ppl.entertainment and @yywebdesign in the podcast room 🎥 🎙️
Do you want your brand to feel premium before people even read a word?
Start here 👇🏾
Premium brands aren’t loud.
They’re intentional.
It’s not about adding more but refining what’s already there.
This visual checklist is what I look at first when elevating a brand:
– typography
– spacing
– color balance
– imagery style
– consistency
Tiny details. Massive impact.
If your brand feels “almost there” but not quite, that’s usually a design system problem, not a talent one.
Book a discovery call if you want this applied to your brand and website.
NEW SERVICE
BRANDING:
THE ESSENTIALS KIT
Professional, cohesive, and ready to shine without the full investment!