Designing soulful brands and professional, elegant websites to help small businesses thrive.

My Main Services

YY Webdesign Brand & Web Designer

WEB DESIGN

Custom website design tailored to your brand's needs

YY Webdesign Brand & Web Designer

BRAND DESIGN

.The secret element to make a lasting impact

Latest projects

Client love

Ruthiana D.
Ruthiana D.@lprservices
Par oΓΉ commencer avec YY Webdesign ? La premiΓ¨re webdesigner que j’ai contactΓ©e en 2020 pour la crΓ©ation du site LPR Services. DΓ¨s le dΓ©but, Yasmine s’est montrΓ©e Γ  l’écoute, alignΓ©e avec ma vision, et surtout : elle accompagne. Elle ne se contente pas d’exΓ©cuter β€” elle conseille, guide, et challenge de maniΓ¨re bienveillante...
Soraya D.
Soraya D.@naiya_naturalcosmetics
Ayez une graphiste comme Yasmina si vous souhaitez avoir une prestation hors pair en accord avec vos valeurs. Elle est perfectionniste et très à l'écoute. J'ai juste hÒte pour la suite.
Kenza M.
Kenza M.@mellouklaw
Yasmine est une vΓ©ritable orfΓ¨vre, en sus d’Γͺtre dotΓ©e d’une capacitΓ© remarquable Γ  Γ©couter et Γ  comprendre les besoins de ses clients. Chaque Γ©tape du processus de crΓ©ation de logo et de site web a Γ©tΓ© marquΓ©e par son professionnalisme et sa rΓ©activitΓ©. Le rΓ©sultat ? Un logo original reflΓ©tant parfaitement l’image de mon entreprise et un site web Γ©lΓ©gant, moderne et intuitif. Je ne peux donc que vivement vous recommander vivement ses talents!
Liliane M.
Liliane M.@cdbeautylab
Yasmine a rΓ©ussi Γ  comprendre instantanΓ©ment ma vision et Γ  la matΓ©rialiser encore mieux que ce que je n’aurais imaginΓ©. Je recommande fortement ses services pour un travail de qualitΓ©.
  • Your brand might be due for a little refresh or a full-on glow-up. Sometimes, despite all the behind-the-scenes effort you’re pouring into your business, the outside doesn’t reflect the magic happening inside. Whether you DIY’d...

  • The right font choices will help attract, engage, and convert the clients you actually want to work with. So are your fonts working for or against you?

Packshot

@moseka.beauty

Moseka Beauty is a Belgian brand that manufactures natural cosmetics based on flower and plant macerates.

All their products are hand-crafted with organic ingredients, respectful of the environment and unique because they are adapted to your skin’s specific needs.

Branding is more than a pretty logo and this reel is your friendly reminder πŸ””

Because let’s be honest:
A logo without strategy is just decoration.
Branding is about how people feel when they interact with your business, not just what they see.

It’s your message, your mission, your vibe and your visuals all aligned to create a cohesive experience.

So next time someone tells you β€œI just need a quick logo,” kindly direct them here. 😊

#BrandingTips #MoreThanALogo #VisualIdentity  #BrandStrategy #BrandVibes
Wondering why branding really matters?

It’s way more than just a logo. 

Branding builds the foundation for how people see, feel, and trust your business. 

So if you're ready to level up, here are 10 reasons why branding is a total game-changer
πŸ‘‡πŸΎ

1️⃣ Builds Recognition
People remember brands, not businesses.

2️⃣ Creates Trust
A cohesive brand = professional, reliable, credible.

3️⃣ Attracts Your Ideal Clients
Good branding speaks their language.

4️⃣ Adds Value
Strong brands can charge more, even for the same product.

5️⃣ Sets You Apart
In a crowded market, branding is your edge.

6️⃣ Drives Loyalty
People buy from brands they feel connected to.

7️⃣ Simplifies Marketing
Clear visuals and messaging = less guesswork.

8️⃣ Boosts Consistency
Across every platform and touch point.

9️⃣ Inspires Team Alignment
Your team knows what you stand for and how to show it.

πŸ”Ÿ Makes You Memorable
A brand identity stick. A random logo? Not so much.

🧠 Brand smart, not hard.

#BrandingTips #BusinessGrowth #Marketing101 #BrandStrategy #ReelTips #CreativeBusiness #EntrepreneurLife #BrandingMatters
Β«Strategy is the plan πŸ—ΊοΈ
Branding is the message πŸ“„ 
Marketing is the megaphone πŸ“£ Β»

Your business needs a roadmap: a clear brand strategy before you speak. Once your foundation is set, your branding conveys who you are and why you matter. Then, marketing amplifies that message, turning your story into action. 

Crafting a cohesive marketing strategy means:

1. Defining your target audience

2. Ensuring your brand identity aligns with their needs

3. Using the right digital marketing channels) from social media to email) to broadcast your message

When strategy, branding, and marketing are in harmony, each strengthens the other:

- A sharp brand positioning gives strategy direction

- Compelling brand identity design delivers your message with clarity

- Smart marketing execution magnifies your impact and drives growth

That’s how brands go from β€œjust another” to β€œunforgettable.”

✨ What’s your next step?
Get ready to turn your strategy into a standout brand and amplify it with marketing that really works.
πŸŽ™οΈStory time: yesterday at lunch, I had an interesting discussion with my 13 year old.

We talked about entrepreneurship, the importance of having a solid strategy, target audience, branding… and of course, pricing πŸ’° 

I explained how some people have difficulties understanding that price and value go hand in hand so a high-value product/service would be priced accordingly…

And after 45 minutes of laughter, 
anecdotes about my past experiences (the β€œdo it for free”, β€œit’s just copy/paste”, β€œit won’t take time so I shouldn’t pay that much”, etc), 
stories about wins and fails, 

he came up with this quote:

β€œPeople always talk about the price but forget the talent”! 🀯

So this is a message for my fellow entrepreneurs extraordinaire: your price is a reflection of your talent, not people’s budget!

If you establish a good strategy, create a solid brand identity (mission, vision, values,…) and pair it with a perfect visual identity, you’ll provide an outstanding experience.

Your ideal client will always recognise you’re β€œthe one” for them and won’t be afraid of the price πŸ˜‰

#Entrepreneurship #BrandStrategy #Pricing #BrandIdentity #VisualIdentity #WordsOfWisdom
The Masterclass β€œBranding & Event Mastery” was a real success!

Thank you to @lprservices for the trust and for letting me talk about my passion for Design ☺️

And to all the participants: I hope our exchange made things more clear for you and will allow you to start your business journey (in the right order πŸ˜‰), maintain your brand and thrive ✨ 

#Masterclass #BusinessStrategy #Branding #DigitalMarketing #InfluenceMarketing #ClientExperience #AuthenticContent
Story time:
On November 28th, 2024, I was diagnosed as being in the early stages of a burn out πŸ˜”

When I heard that, I thought... Ooh, so all these symptoms I was neglecting were actually my body trying to tell me that my soul was tired!

Yeah, as a woman, wife, mom, (especially in my community) being "strong" is the norm. Women often act as if everything is okay all the time and don't allow themselves to breathe for a minute.

Somehow, the world made us believe we couldn't be weak, tired, confused, fed up, overwhelmed... Well, human!

So this is a message to all my super women out there: self-care is not selfish.
Take care of yourself before trying to manage everyone and everything else.
You can't pour from an empty cup πŸ€·πŸΎβ€β™€οΈ so make sure yours is full first.
It all started as a hobby ☺️

In 2009, I was learning html and decided to build a website for my mother. She is a stylist and I thought it would be fun to give her an online storefront πŸ’» 

Between 2010 and 2015, I designed a few websites here and there, doing it well but not taking it too seriously 😁

Then, in 2016, I discovered how much I loved web design so I took it seriously and by the end of the year, I had taken management classes and started to study graphic design.

@yywebdesign was officially born on November 10th, 2016 πŸŽ‰

In July 2017, I passed the exam with Distinction and became a graphic designer πŸ’πŸΎβ€β™€οΈ

Today, 8 years later, I'm still loving it, still taking it seriously but not too much, still working my magic ✨ to help you give life to your vision and take your brand where it's supposed to go and beyond...

I'm Yasmina, your Brand & Web designer extraordinaire, and together we will write a story that will make your brand unforgettable ❣️

~

πŸ“Έ @michael.mestrez 
πŸ‘³πŸΎ @maelis_headwrap 

#BrandDesigner #WebDesigner #Storytime #Recap
Branding: The Essentials Kits

NEW SERVICE

BRANDING:
THE ESSENTIALS KIT

Professional, cohesive, and ready to shine without the full investment!