Maya Angelou said: « ...People will never forget how you made them feel. »

That`s the power of your strategy, brand identity, visual identity and great marketing combined.

While your logo is the symbol of your brand, alone, without a story to back it up, it`s just a lovely design with no real substance.

The reason why Nike, Apple, Coca Cola, etc, stay on top of your mind is because they created a whole universe around their brands.

These brands make you FEEL something... So much so that, most of the time, you don`t need to see the logo to know who it is.

Remember, people don`t buy products or services but experiences.
And I`m the brand and web designer extraordinaire who helps you create an unforgettable experience for your ideal client 😉

~

#LogoVSvisualIdentity #BrandIdentity #LogoDesign #Branding #CustomerExperience

Branding is more than a pretty logo and this reel is your friendly reminder 🔔

Because let’s be honest:
A logo without strategy is just decoration.
Branding is about how people feel when they interact with your business, not just what they see.

It’s your message, your mission, your vibe and your visuals all aligned to create a cohesive experience.

So next time someone tells you “I just need a quick logo,” kindly direct them here. 😊

#BrandingTips #MoreThanALogo #VisualIdentity #BrandStrategy #BrandVibes

Wondering why branding really matters?

It’s way more than just a logo.

Branding builds the foundation for how people see, feel, and trust your business.

So if you`re ready to level up, here are 10 reasons why branding is a total game-changer
👇🏾

1️⃣ Builds Recognition
People remember brands, not businesses.

2️⃣ Creates Trust
A cohesive brand = professional, reliable, credible.

3️⃣ Attracts Your Ideal Clients
Good branding speaks their language.

4️⃣ Adds Value
Strong brands can charge more, even for the same product.

5️⃣ Sets You Apart
In a crowded market, branding is your edge.

6️⃣ Drives Loyalty
People buy from brands they feel connected to.

7️⃣ Simplifies Marketing
Clear visuals and messaging = less guesswork.

8️⃣ Boosts Consistency
Across every platform and touch point.

9️⃣ Inspires Team Alignment
Your team knows what you stand for and how to show it.

🔟 Makes You Memorable
A brand identity stick. A random logo? Not so much.

🧠 Brand smart, not hard.

#BrandingTips #BusinessGrowth #Marketing101 #BrandStrategy #ReelTips #CreativeBusiness #EntrepreneurLife #BrandingMatters

«Strategy is the plan 🗺️
Branding is the message 📄
Marketing is the megaphone 📣 »

Your business needs a roadmap: a clear brand strategy before you speak. Once your foundation is set, your branding conveys who you are and why you matter. Then, marketing amplifies that message, turning your story into action.

Crafting a cohesive marketing strategy means:

1. Defining your target audience

2. Ensuring your brand identity aligns with their needs

3. Using the right digital marketing channels) from social media to email) to broadcast your message

When strategy, branding, and marketing are in harmony, each strengthens the other:

- A sharp brand positioning gives strategy direction

- Compelling brand identity design delivers your message with clarity

- Smart marketing execution magnifies your impact and drives growth

That’s how brands go from “just another” to “unforgettable.”

✨ What’s your next step?
Get ready to turn your strategy into a standout brand and amplify it with marketing that really works.

🎙️Story time: yesterday at lunch, I had an interesting discussion with my 13 year old.

We talked about entrepreneurship, the importance of having a solid strategy, target audience, branding… and of course, pricing 💰

I explained how some people have difficulties understanding that price and value go hand in hand so a high-value product/service would be priced accordingly…

And after 45 minutes of laughter,
anecdotes about my past experiences (the “do it for free”, “it’s just copy/paste”, “it won’t take time so I shouldn’t pay that much”, etc),
stories about wins and fails,

he came up with this quote:

“People always talk about the price but forget the talent”! 🤯

So this is a message for my fellow entrepreneurs extraordinaire: your price is a reflection of your talent, not people’s budget!

If you establish a good strategy, create a solid brand identity (mission, vision, values,…) and pair it with a perfect visual identity, you’ll provide an outstanding experience.

Your ideal client will always recognise you’re “the one” for them and won’t be afraid of the price 😉

#Entrepreneurship #BrandStrategy #Pricing #BrandIdentity #VisualIdentity #WordsOfWisdom

The Masterclass “Branding & Event Mastery” was a real success!

Thank you to @lprservices for the trust and for letting me talk about my passion for Design ☺️

And to all the participants: I hope our exchange made things more clear for you and will allow you to start your business journey (in the right order 😉), maintain your brand and thrive ✨

#Masterclass #BusinessStrategy #Branding #DigitalMarketing #InfluenceMarketing #ClientExperience #AuthenticContent

Story time:
On November 28th, 2024, I was diagnosed as being in the early stages of a burn out 😔

When I heard that, I thought... Ooh, so all these symptoms I was neglecting were actually my body trying to tell me that my soul was tired!

Yeah, as a woman, wife, mom, (especially in my community) being "strong" is the norm. Women often act as if everything is okay all the time and don`t allow themselves to breathe for a minute.

Somehow, the world made us believe we couldn`t be weak, tired, confused, fed up, overwhelmed... Well, human!

So this is a message to all my super women out there: self-care is not selfish.
Take care of yourself before trying to manage everyone and everything else.
You can`t pour from an empty cup 🤷🏾‍♀️ so make sure yours is full first.