The Designer's Blog
Expert tips on branding, web design and small business growth.

Category: Brand design

Refine or Rebrand
Refine or Rebrand?

There’s a very common and very costly mistake I see founders make: assuming that because something feels off, they need to blow it all up and start over.

yywebdesign 28/02/2026
Logo brand strategy
A Logo Is Not a Brand

“A logo is not a brand. It’s a sticker.” That’s a bold statement. But it’s true. A logo by itself does not make people trust your business.

yywebdesign 05/01/2026
Is your brand working for you?
Is Your Brand Really Working?

Is your brand working for you? Discover 3 key questions to evaluate your branding, attract ideal clients, and show up with confidence

yywebdesign 10/09/2025
Brand glow-up
5 Signs Your Brand Needs a Glow-Up

Your brand might be due for a little refresh or a full-on glow-up. Sometimes, despite all the behind-the-scenes effort you’re pouring into your business, the outside doesn’t reflect the magic happening inside.

yywebdesign 20/05/2025
Good branding
How good branding saves you time and stress

Let’s be honest: when people think about branding, they often picture a fancy logo, a pretty colour palette, and maybe a stylish Instagram feed. But branding isn’t just about looking good. It’s about working smarter,

yywebdesign 28/02/2025
Brand consistency
5 Steps to maintain brand consistency

As a small business owner, maintaining brand consistency is crucial for building trust and recognition. But the fear of losing that consistency can feel overwhelming, especially with so many moving parts in your business.

yywebdesign 12/12/2024
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