I get asked this question a lot. I am an ‘insert job here’, and I already have a Facebook page, an Instagram page, a Twitter account, etc. Do I need to add something else?

Funny that people would ask a Web Designer if they need a website for their activity. As if I was going to say ‘No’. 😆

Well, I will say yes, but I will also tell you exactly why. But first things first, what is a Website?

Definition

Even though I am sure most people do know what a website is, I would like to give you a definition anyway.

According to Wikipedia: a collection of web pages and related content that is identified by a common domain name and published on at least one web server.

• Domain name — this is your brand, the “name” of your site; the web address by which people will reach your site: yasmineyende.com.
• Web server — this is what we call Hosting: the service that connects your site to the internet and makes it available to people when they type your web address

Indeed, that was a bit technical, but it’s important to know what is what, right?

Now, for me, your website is the natural extension of your visual identity. It is your platform, the place where your individuality can be expressed without restrictions.

And then?

In this very crowded space that is the online world, having a dedicated platform is your best shot at standing out. Nowadays, we all have a social media page, and your page looks like my page, his page and the next. Everything is located in the same place and appears in the same order: every button, tab, link, …

The little differences between us are our names (of course) and the type of content we share. For the rest, there is no possible customisation that will tell us apart.

On social media, we all look alike.

In practice

There are several types of websites¹:

• Personal
• Photo sharing (Flickr, 500px)
• Community building (Facebook, Linkedin)
• Blogging
• Informational (Wikipedia)
• Online Business Brochure / Catalog
• e-Commerce

Depending on your branch of activity, I will make sure that the result and overall experience fit your needs and the expectations of your clients.

My job here is to create the difference, to help you stand out, to bring out everything unique about your business, all the things that make your brand memorable.

By designing your website, I will create a visual distinction between you and the others, even those who work in the same field. I will use the colours, fonts and imagery following the guidelines described in your visual identity so that your public can appreciate the consistency in your image.

And in case your identity is not defined yet, I am also a Graphic Designer so Branding is also a big part of the services I provide.

Conclusion

Yes, you need a website. It is an obvious (if not the biggest) part of your brand. It is YOUR space; the place where the public can find every relevant information about your business without being distracted by anything else.

And as I say, I design professional and elegant websites: it’s time to get yours.

Thanks for reading

---

¹ Source: Xisle Graphic