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The Designer's Blog
Expert tips on branding, web design and small business growth.
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The hidden cost
The hidden cost of doing it yourself

No one mentions this hidden cost because it never appears on an invoice but you know the hours you spent doing things over and over again.

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yywebdesign 14/04/2026
Fine doesn't convert
Fine doesn’t convert

I’ve worked with women who had beautiful offers, real expertise and authentic passion for what they do, yet clients still weren’t coming or they were attracting the wrong ones because fine was not enough…

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yywebdesign 06/04/2026
Is it too early to invest in branding?
Is it too early to invest in branding?

Most entrepreneurs think branding comes after success. In reality, it’s often what makes success easier to reach.

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yywebdesign 16/03/2026
Refine or Rebrand
Refine or Rebrand?

There’s a very common and very costly mistake I see founders make: assuming that because something feels off, they need to blow it all up and start over.

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yywebdesign 28/02/2026
Logo brand strategy
A Logo Is Not a Brand

“A logo is not a brand. It’s a sticker.” That’s a bold statement but it’s true. A logo by itself does not make people trust your business.

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yywebdesign 05/01/2026
Your Website Is Not a Portfolio
Your Website Is Not a Portfolio

Studies consistently show first impressions depend on design but it’s the clarity that keeps people from scrolling away.

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yywebdesign 20/12/2025
strategic branding for small businesses
Strategic Branding for Small Businesses That Converts

Beautiful brands attract. Strategic brands convert. For those seeking to build a lasting business, strategy is the foundation.

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yywebdesign 10/11/2025
The Surprising Truth About Blogging
The Surprising Truth About Blogging: Your Most Valuable Asset

Think blogging is outdated? Here’s the surprising truth: your blog is still one of the most powerful ways to grow visibility, build trust, and attract the right clients, long after you hit “publish.”

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yywebdesign 26/10/2025
6 essential pages every successful website is built on
6 Essential Pages Every Successful Website Is Built On

Before you start designing, know this: every successful website is built on strategy. Here are the six pages every website needs and how each one helps turn visitors into clients.

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yywebdesign 12/10/2025
Is your brand working for you?
Is Your Brand Really Working?

Is your brand working for you? Discover 3 key questions to evaluate your branding, attract ideal clients, and show up with confidence

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yywebdesign 10/09/2025
The truth about your brand
Revealing The Truth About Your Brand: It’s A Feeling

Here’s the truth about your brand: it’s more than visuals. Branding is the feeling that builds trust and connection with your ideal clients.

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yywebdesign 29/08/2025
Branding mistakes
3 branding mistakes new business owners make

Branding is often seen as the fun part of starting a business, but it’s essential for attracting the right clients and achieving sustainable growth.

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yywebdesign 21/07/2025
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