20 May 5 Signs Your Brand Needs a Glow-Up

Your brand might be due for a little refresh or a full-on glow-up. Sometimes, despite all the behind-the-scenes effort you’re pouring into your business, the outside doesn’t reflect the magic happening inside.

Whether you DIY’d your logo back in the day (no judgment), your audience has shifted, or things feel a bit… off, it might be time to hit that rebrand button. But how do you know that your brand is no longer serving you?

Let’s examine the 5 signs your brand needs a glow-up and what you can do to turn things around.

1. You’ve Evolved, but Your Brand hasn’t

Your business isn’t the same as when you started, and that’s good. You could have refined your offers, shifted your niche, raised your prices, or discovered a more profound sense of purpose in your work. But if your branding still gives “beginner energy,” there’s a disconnect.

Why it matters: Branding is how you position yourself. If it no longer aligns with your current direction, you’re unintentionally attracting clients from the past, not the future.

What to do about it: Reassess your brand strategy. Ask yourself:

• Who am I serving now?
• What do I stand for?
• What kind of experience do I want clients to have?

From there, update your messaging, visuals, and tone to reflect your growth. You don’t need to burn it down, but a strategic refresh can go a long way.

2. You Feel Embarrassed Sharing Your Website or Social Media

Do you hesitate to drop your website link in a DM? Do you cringe when a potential client scrolls through your Instagram feed? That’s your intuition telling you something is not aligned.

Why it matters: Your online presence is your digital storefront. If it doesn’t reflect the quality of your work, it creates confusion and a lack of trust.

What to do about it: Start with a mini audit. Look at your website, Instagram grid, and LinkedIn profile; is the look cohesive? Does it feel like you? If not, consider working with a brand designer (cough hi! 👋🏾) to help you create an elegant, professional, and authentic brand presence you’re proud to show off.

3. You’re Attracting the Wrong Audience

If your inbox is filled with low-budget clients, off-brand inquiries, or collaborations that don’t excite you, it’s not just bad luck. It’s your brand messaging that is doing the wrong kind of talking.

Why it matters: When your brand isn’t clearly communicating its value or speaking to the right audience, you waste time and energy on people who aren’t a good fit and miss out on the ones who are.

What to do about it: Clarify your brand voice and values. Are you positioning yourself as premium but still using language that sounds casual or beginner-friendly? Are your visuals attracting a younger, trendier crowd when you want to work with sophisticated, wellness-driven founders?

A glow-up here means getting super intentional about who you want to attract and crafting your message around them.

4. You Blend In With Everyone Else

If your brand looks like it could belong to anyone in your industry, we’ve got a problem. Trends are great, but if your brand identity doesn’t have a distinct personality or point of view, you’re just adding to the noise.

Why it matters: Your brand should make people stop scrolling. It should feel instantly recognisable and evoke a vibe that’s unmistakably you. If it doesn’t? You’re forgettable — and that’s not cute.

What to do about it: Look at your competitors. Then look at yourself. What makes you different? Whether it’s your story, tone, visuals, or approach, lean into that. A custom logo, thoughtful colour palette, and strong storytelling can help you carve out your corner of the internet in a sea of sameness.

5. Your Brand is Inconsistent

Your IG post may be minimalist and moody one day, but the next, it may be neon and bubbly. Your website speaks in a totally different tone than your emails. There is no visual or verbal consistency, and your audience notices.

Why it matters: Inconsistent branding confuses people. And a confused mind doesn’t convert. Consistency means being clear, not dull.

What to do about it: Create (and use!) brand guidelines. Define your fonts, colours, logo usage, voice, and personality. Make sure your content across all platforms follows these rules. When everything feels cohesive and intentional, your brand becomes instantly more trustworthy, and that translates to more confidence, clarity, and, yes, more clients.

Final Thoughts: The Glow-Up is Aesthetic AND Strategic

Your brand isn’t just a logo or a colour palette. It’s the experience people have with your business. And if that experience no longer reflects the quality, direction, or energy of what you do, it’s time to step it up and give your brand the glow-up it deserves.

The good news? A brand glow-up doesn’t have to be overwhelming. With the proper support (hi again 👋🏾), you can elevate your brand with intention, elegance, and ease to reflect the magic of what you offer.

Ready for your glow-up? Let’s talk about it!