The Challenge

The previous website felt amateurish and visually chaotic. More importantly, it did not support the school’s growth.

Several key issues emerged during the audit:

• No cohesive branding: The school relied mainly on the colours of the Congolese flag, without a structured brand identity aligned with its new strategic direction.
• No clear subscription system: Parents had no streamlined way to register their children.
• No clearly defined target audience: The offer was not segmented by age or educational level.
• No pricing transparency
• No structured communication hub
• No newsletter system

The website existed but it wasn’t functioning as a decision-making tool.

The Strategy

We approached this project holistically. Not as “design”, but as positioning.

1. Brand Elevation

The first step was to refine KUWA’s visual identity.

• I simplified the logo to create a cleaner, more professional mark.
• I upgraded the typography to Avenir, a typeface that balances modernity and clarity.
• The colour palette was redefined to move away from an informal use of national colours toward a more intentional, structured brand system aligned with KUWA’s new face.

The goal was simple: maintain cultural pride while elevating perceived professionalism.

2. Structural Clarity

We restructured the entire website architecture.

A new “Education” section was introduced, clearly defining age groups and educational objectives for each level. This immediately helped parents identify where their child belonged.

A dedicated “Prices” page was created to ensure full transparency. Clear pricing builds trust and trust builds enrollment.

3. Operational Efficiency

To solve the subscription issue, we integrated MyScol, a professional school management system: MyScol

This enabled KUWA to transition from manual processes to a structured enrollment system, improving both the user experience and internal organisation.

4. Communication & Growth

We designed a “News” page to centralise upcoming events and school updates.

I activated a newsletter system to keep parents and the community informed about:

• New registrations
• Cultural events
• Educational developments
• Institutional announcements

We transformed the website from a static platform into a living ecosystem.

The Result

KUWA now has:

• A professional, cohesive brand identity
• A structured and intuitive website
• Clear target segmentation
• Transparent pricing
• A streamlined enrollment process
• A communication system that supports long-term growth

The transformation wasn’t cosmetic but strategic.

The website now reflects the institution’s seriousness and supports its mission of cultural transmission with clarity and authority.