About The Designer
My name is Yasmina YENDE SUKA.
I am a passionate Brand & Web Designer who thrives on creating soulful, strategic brands and elegant, professional websites for business owners ready to attract their ideal clients.
Committed to my work and passionate about what I do, I make sure to provide the best services and an excellent experience to my clients.
I’m dedicated to your success and I will make your project my project and help you craft an image that will resonate with your target audience and ensure your become and remain their best choice.
So if you’re a business owner or service provider looking to take your business to a higher level, it’s a good thing that you found me.
Let’s get to work and create magic together ✨
BUT ALSO
People Entertainment
Interview
Discover an inspiring woman who has transformed her passion into a true mission.
Unpopular opinion: A new logo won’t fix a brand that doesn’t know what it stands for!
I’ve seen that a lot: the endless redesign of the logo and business owners thinking that the problem, the thing that slows down their growth lies in the brand visuals.
It’s true that if your brand wasn’t built on solid foundations (what/where/how/who), you’re more likely to say that your logo is the problem because, well, it’s all you have 🤷🏾♀️
And don’t get me wrong: you might really need new visuals but they have to have meaning and depth, not just look pretty.
So before you start remaking everything, ask yourself the right questions: Why? What doesn’t work with your current visual identity that would be fixed with a new one?
My advice: contact a few professional designers (please, because DIY will only get you so far) and keep the one who asks you these questions.
They will help you define your mission, vision, values and target audience so that your message has the intended impact.
That’s why the Vision comes before the visuals… and your logo is not your brand 😉
And that is what you will find at @yywebdesign so book your discovery call (link in bio or dm DISCOVERY) and let’s build your brand with intention.
✨10.11.2016 — 10.11.2026 ✨
10 years and counting…
Counting my blessings, accepting the wins and losses, the happiness and struggles, the good and the bad…
I would like to thank all those who believed in me 🙏🏾
I’m Yasmina, your brand and web designer extraordinaire and I’m celebrating 10 years of @yywebdesign 🎉
#branddesigner #webdesigner
The logo is part of the last step of your brand design because it translates what you decided.
Before you invest in a logo, check: your direction, your client, your difference and your values. Most brands I meet have (maybe) one of them clear. The other three get guessed by the designer and guessing is why you end up paying for this service twice, or more (seen that before).
So save this checklist for your next brand project and if you want help building your foundation properly, book your discovery call via the link in bio.
#brandstrategy #logodesign #brandidentity
From boutique to screen 🖥️
Say hello to the new face of @kembosaveursdafrique designed by @yywebdesign
Kembo et les Saveurs d’Afrique brings the plants, teas and spices of Africa to your plate.
Behind every product is a heritage passed down from heart to heart as Maryse’s new website carries her story online with the same warmth you feel when you walk into her shop in Uccle.
What’s inside:
- A Shopify store feeling as calm as a cup of tisane
- Product pages telling the story of each plant
- « L’Herbier de Kembo », a community to welcome you with 10% off your first order
- A mobile experience made for browsing anywhere
Discover their brand new online home at www.kembosaveurdafrique.com
And if your brand has a story that your website is not telling yet, book your discovery call through the link in my bio (or dm DISCOVERY) to talk about building the online home your brand deserves 😉
#websitelaunch #shopifydesign #webdesign
Pause before you open Canva.
A few weeks ago I shared why vision comes before visuals and today I’m making it practical.
Most brands start with the logo, pick colours they like and a font that "feels" right. A few months later, they`re back at square one and everything feels random.
Why? Because the foundation is missing.
Before you design anything, make sure your brand has these 5 things:
- Vision: where your brand is going.
- Mission: what you do and for whom, every day.
- Values: the principles behind every decision.
- Ideal client: one specific person you want to attract.
- Positioning: why that person should choose you.
Once these are clear, making design decisions gets so much easier. Your colours, fonts and photos all point in the same direction. Your message is coherent and makes sense everytime you address your audience.
Save this checklist for your next brand project.
And if you want help building this foundation, the link in bio is where we start.
#brandstrategy #brandingtips #smallbusinessbranding #brusselsentrepreneur
Their website existed but didn’t reassure, inform or convert.
TMK-Invest offers land sales and off-plan apartments in the DRC, Guinea and Kenya.
Their clients live across Africa and the diaspora and, for most of them, the website is the first and only point of contact before a significant financial decision.
So I approached the project as a strategic repositioning where every element had to close the gap between the quality of their offer and what a first-time visitor saw online.
- I rebuilt the property listings with search, filters and an interactive map;
- I redesigned the About page around the founding story, the team and the values.
- I added a newsletter pop-up and a blog to keep visitors close until they’re ready to invest.
Then I carried the same visual language into their email templates and Instagram (because consistency is key).
The result is a brand that looks and sounds the same at every touchpoint and a website that finally does its job as a decision-making tool.
Swipe through to see each decision and why I made it.
And if your website exists but doesn’t convert, book your discovery call through the link in my bio and let`s build you a system that works.
#webdesign #casestudy #brandcinsistency
I’m not afraid of AI replacing me.
And it’s not because I think I’m irreplaceable ☺️
But because AI is a tool. And a tool cannot substitute the strategic thinking of the human brain.
It can try to imitate but never replicate the nuances and subtleties of human interactions.
It cannot create something from feelings, wants and needs like us human do.
So if, like me, you would prefer working with a fellow human being than talking to a machine, click the link in my bio and let’s talk about the type of magic we can create together 😉
There`s a version of this job nobody talks about and I`ve been living it for the past three months:
Consistency...
For a lot of creatives and service providers, there`s a gap between wanting to show up consistently and the reality of client work.
It can get really overwhelming trying to decide what to post, when, with what angle and, at the same time, doing what we do best... Our real jobs... Which is not managing social media 😂
However, here`s what I`ve learned: the posts that take me 20 minutes (talking to the camera in the most natural way possible, like I`m having a conversation with my bestie) and the ones that take me three hours to edit... perform almost identically!!!
So I`ve decided to stop waiting to have something perfect to say or show and just say it anyway 😊
Tell me in the comments: does this sound familiar?
And if you`re ready to stop going in circles, the link in bio is where we start.
#consistency
September was a full month 😄 (that`s why you didn`t see much of me on the feed but all of me was working backstage).
I`ve been busy with interesting, inspiring and sometimes challenging projects.
But I`m proud to say I designed all of these myself with my very human brain, heart and hands.
In the era where everything looks like AI slop, I would like to thank those of you who still believe in the work of real people 🙏🏽
"Made by human" is now the new luxury so if you want your brand to look and feel unique, book a discovery call (dm DISCOVERY or link in bio) and let`s talk about bringing your project to life ☺️
#septemberdump #humandesign #monthlyrecap
My camera roll is filled with all your projects in every possible angle 😊
I film and present what your website looks like on pc and mobile, I show you your goodies, labels and other print materials, I record myself teaching you how to use your backend access, etc.
And I do all of these things with joy in my heart and a smile on my face because I looove it!
Design is my passion so if you`re new here and want to benefit from my experience and expertise on your project, book your discovery call (DM or link in bio) and let`s make you the new addition to my camera roll 😉
#cameraroll #brandesignerBrussels #webdesignerlife
Your brand is more than a logo 📢
Let’s clear up an important point: a logo is a symbol whereas a brand is a strategy. Mixing up these two ideas is always what holds businesses back.
If you want your brand to feel aligned, intentional and convert your ideal client into a faithful customer, you need to go deeper than visuals.
To build a strong brand,
1. Start with brand identity: the foundation defining your brand DNA (mission, vision, values, personality,...)
2. Follow with positioning: to communicate who you serve (target audience) and what makes you different (unique value)
3. Finish with visual identity: now we can talk about logos (yes, in plural) and other visual elements to express your strategy (colors, typography, patterns, photography direction,...)
Without a clear strategy, design is nothing more than decoration; something that looks pretty but doesn`t last or changes with each passing season.
A logo is just a piece of the puzzle; a visual identifier to help people recognise your business, create consistency and anchor your visual identity.
A brand defines your positioning, clarifies your messaging, helps you establish authority and create an emotional connection.
If you’re ready to move beyond “just a logo” and build a strategic brand foundation, book a discovery call (link in bio or dm DISCOVERY) and let’s create something intentional together.
#BrandStrategy #MoreThanALogo #BrandingForWomenEntrepreneurs
Vision before visuals, always.
But what does it mean?
It means that your brand is more than a cute logo and a pretty color palette.
You can have the most beautiful visuals but without the strategy brought by a clear vision, a thoughtful mission and a set of values to support it, they’re just decoration.
Your vision is what sets the tone for your brand. It’s the foundation on which what you build is sure to stand the test of time.
That is why the logo and other visuals elements should never come first. They exist to manifest, support and sustain your vision.
Your vision is the foundation and your visuals are its manifestation.
So if you wish to build a brand people will remember, hop on a discovery call (link in bio or dm Discovery) and let’s talk about what I can do for you 😉
#brandidentity #brusselsdesigner #branddesigner
✨ From okay to perfect ✨
Say hello to the new face of @uzi_hair_bar, designed by @wildpaletteagency and developed by @yywebdesign
Uzi is THE hair salon for your textured hair in Brussels, and so much more.
It`s a place where they listen, help you reconnect with your hair and celebrate it.
At Uzi, they give your crown what it deserves: to be understood and enhanced with a tailored routine.
At Uzi, they care for and celebrate your natural beauty.
Discover their brand new online home at www.uzihairbar.be.
And book your discovery call by clicking the link in my bio (or dm DISCOVERY) so we can talk about designing the perfect online home for your brand ☺️
#websiterevamp #Webdesign #hairsalon
If there`s one thing I really struggle with on these platforms is consistency.
Every week I tell myself I should post more often, remain visible, be active... And every week I fail miserably 😂
But at the same time, I`m working a lot: I`m designing
- labels and a website for a new cosmetics brand
- a logo, labels and thank you cards for a wedding
- a press book for a floral designer
- a book of poems for a Haitian author...
you name it!
I just can`t find the time to tell you about it 😅
So after a few weeks of silence, swipe to see what happened behind the scenes at @yywebdesign
If some of you have any advice on how to reach the proverbial consistency, please let me know 🙏🏾
And if you`re ready to build your brand on solid ground, dm DISCOVERY or click the link in my bio and let`s get to work.
#consistency #socialmediapresence #branddesigner
A lot of new brands begin their business journey with the visual part (logo design, choosing colours and fonts) and then wonder why everything feels disconnected.
Your vision should always come first and the visual identity is there to express it.
Your vision defines who you serve, what you stand for and where you want to go. Once you have that, making visual choices feels much easier instead of turning into a never-ending debate.
Designing your visuals before grounding your vision is like building on sand.
But building your vision first is what separates a strong brand identity from mere graphic design.
Building a brand begins with a clear vision, then translates into a cohesive visual identity for seamless communication.
Together, these elements form a harmonious ensemble that stands the test of time.
So tell me, how is your brand vision coming along?
Don`t hesitate to share your thoughts in the comments.
If you have any questions about branding or visual identity, send me a message and I will make it my next episode of Answer The People 😊
And finally, book a discovery call (DM "discovery") so I can help you build the brand you deserve.
#AnswerThePeople #brandidentity #visualidentity
Hot topic: am I afraid that AI will replace me?
No 😊
While AI can be a great tool to help you gain time when gathering information and automate repetitive tasks, it cannot replace human experience, genuine interactions and creativity.
As a human designer, my brain helps me CREATE… whereas AI can only generate and not even spontaneously!
So thank you to all of you out there who still believe in the value of real people’s work.
And if you’re looking for a real designer, you’re in the right place 😁
DM discovery to book your call and let`s get to work.
