About The Designer
My name is Yasmina YENDE SUKA.
I am a passionate Brand & Web Designer who thrives on creating soulful, strategic brands and elegant, professional websites for business owners ready to attract their ideal clients.
Committed to my work and passionate about what I do, I make sure to provide the best services and an excellent experience to my clients.
I’m dedicated to your success and I will make your project my project and help you craft an image that will resonate with your target audience and ensure your become and remain their best choice.
So if you’re a business owner or service provider looking to take your business to a higher level, it’s a good thing that you found me.
Let’s get to work and create magic together ✨
BUT ALSO
People Entertainment
Interview
Discover an inspiring woman who has transformed her passion into a true mission.
My camera roll is filled with all your projects in every possible angle 😊
I film and present what your website looks like on pc and mobile, I show you your goodies, labels and other print materials, I record myself teaching you how to use your backend access, etc.
And I do all of these things with joy in my heart and a smile on my face because I looove it!
Design is my passion so if you`re new here and want to benefit from my experience and expertise on your project, book your discovery call (DM or link in bio) and let`s make you the new addition to my camera roll 😉
#cameraroll #brandesignerBrussels #webdesignerlife
Your brand is more than a logo 📢
Let’s clear up an important point: a logo is a symbol whereas a brand is a strategy. Mixing up these two ideas is always what holds businesses back.
If you want your brand to feel aligned, intentional and convert your ideal client into a faithful customer, you need to go deeper than visuals.
To build a strong brand,
1. Start with brand identity: the foundation defining your brand DNA (mission, vision, values, personality,...)
2. Follow with positioning: to communicate who you serve (target audience) and what makes you different (unique value)
3. Finish with visual identity: now we can talk about logos (yes, in plural) and other visual elements to express your strategy (colors, typography, patterns, photography direction,...)
Without a clear strategy, design is nothing more than decoration; something that looks pretty but doesn`t last or changes with each passing season.
A logo is just a piece of the puzzle; a visual identifier to help people recognise your business, create consistency and anchor your visual identity.
A brand defines your positioning, clarifies your messaging, helps you establish authority and create an emotional connection.
If you’re ready to move beyond “just a logo” and build a strategic brand foundation, book a discovery call (link in bio or dm DISCOVERY) and let’s create something intentional together.
#BrandStrategy #MoreThanALogo #BrandingForWomenEntrepreneurs
Vision before visuals, always.
But what does it mean?
It means that your brand is more than a cute logo and a pretty color palette.
You can have the most beautiful visuals but without the strategy brought by a clear vision, a thoughtful mission and a set of values to support it, they’re just decoration.
Your vision is what sets the tone for your brand. It’s the foundation on which what you build is sure to stand the test of time.
That is why the logo and other visuals elements should never come first. They exist to manifest, support and sustain your vision.
Your vision is the foundation and your visuals are its manifestation.
So if you wish to build a brand people will remember, hop on a discovery call (link in bio or dm Discovery) and let’s talk about what I can do for you 😉
#brandidentity #brusselsdesigner #branddesigner
✨ Website (revamp) launch ✨
Say hello to the new face of @uzi_hair_bar, designed by @wildpaletteagency and developed by @yywebdesign
Uzi is THE hair salon for your textured hair in Brussels, and so much more.
It`s a place where they listen, help you reconnect with your hair and celebrate it.
At Uzi, they give your crown what it deserves: to be understood and enhanced with a tailored routine.
At Uzi, they care for and celebrate your natural beauty.
Discover their brand new online home at www.uzihairbar.be.
And don`t forget to book your discovery call by clicking the link in my bio (or dm DISCOVERY) so we can talk about designing the perfect online home for your brand ☺️
#websiterevamp #Webdesign #hairsalon
If there`s one thing I really struggle with on these platforms is consistency.
Every week I tell myself I should post more often, remain visible, be active... And every week I fail miserably 😂
But at the same time, I`m working a lot: I`m designing
- labels and a website for a new cosmetics brand
- a logo, labels and thank you cards for a wedding
- a press book for a floral designer
- a book of poems for a Haitian author...
you name it!
I just can`t find the time to tell you about it 😅
So after a few weeks of silence, swipe to see what happened behind the scenes at @yywebdesign
If some of you have any advice on how to reach the proverbial consistency, please let me know 🙏🏾
And if you`re ready to build your brand on solid ground, dm DISCOVERY or click the link in my bio and let`s get to work.
#consistency #socialmediapresence #branddesigner
A lot of new brands begin their business journey with the visual part (logo design, choosing colours and fonts) and then wonder why everything feels disconnected.
Your vision should always come first and the visual identity is there to express it.
Your vision defines who you serve, what you stand for and where you want to go. Once you have that, making visual choices feels much easier instead of turning into a never-ending debate.
Designing your visuals before grounding your vision is like building on sand.
But building your vision first is what separates a strong brand identity from mere graphic design.
Building a brand begins with a clear vision, which is then translated into a cohesive visual identity to ensure seamless communication.
Together, these elements form a harmonious ensemble that stands the test of time.
So tell me, how is your brand vision coming along?
Don`t hesitate to share your thoughts in the comments.
If you have any questions about branding or visual identity, send me a message and I will make it my next episode of Answer The People 😊
And finally, book a discovery call (DM "discovery") so I can help you build the brand you deserve.
Hot topic: am I afraid that AI will replace me?
No 😊
While AI can be a great tool to help you gain time when gathering information and automate repetitive tasks, it cannot replace human experience, genuine interactions and creativity.
As a human designer, my brain helps me CREATE… whereas AI can only generate and not even spontaneously!
So thank you to all of you out there who still believe in the value of real people’s work.
And if you’re looking for a real designer, you’re in the right place 😁
DM discovery to book your call and let`s get to work.
Unpopular opinion: there’s no such thing as the perfect reel 😊
Looking for the right time and setup or waiting to be “ready” just makes you waste time and doesn’t really matter in the end.
What matters is you have something to say that somebody needs to hear.
Your people want to connect to the human you, flaws and all, so stop chasing the perfect decor, timing, lighting, etc, and post the damn reel 😆
I’m Yasmina, brand and web designer, and my mission is to help you build a timeless brand on a solid foundation: your Vision.
Shoutout to @evelongfield for the wise words 🙏🏾
And if you’re ready to turn your vision into reality, dm DISCOVERY and let’s talk about it.
#perfectreel #unpopularopinion
