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Designing soulful brands and professional, elegant websites to help small businesses attract their dream clients.
My Main Services
WEB DESIGN
Custom website design tailored to your brand's needs
BRAND DESIGN
.The secret element to make a lasting impact
Latest projects
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Blueprint VC
Finance, Services, Web
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LPR Services
e-Commerce, Events, Services, Web
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Lou Vous Régale
e-Commerce, Services, Web
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Muanu
e-Commerce, Web
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Naiya Natural Cosmetics
Beauty, Cosmetics, e-Commerce, WebClient love
Franchement, je suis super content du travail de Yasmina. Mon site est magnifique, clair et moderne. Elle a toujours été ponctuelle, honnête et de très bon conseil. À chaque étape, j’ai senti qu’elle savait exactement où elle allait et ça m’a beaucoup rassuré. Le support est au top, toujours là quand j’en ai besoin. Honnêtement, je ne peux que la recommander, c’est rare de trouver quelqu’un d’aussi pro et humain à la fois.
Par où commencer avec YY Webdesign ? La première webdesigner que j’ai contactée en 2020 pour la création du site LPR Services. Dès le début, Yasmine s’est montrée à l’écoute, alignée avec ma vision, et surtout : elle accompagne. Elle ne se contente pas d’exécuter — elle conseille, guide, et challenge de manière bienveillante...
Ayez une graphiste comme Yasmina si vous souhaitez avoir une prestation hors pair en accord avec vos valeurs.
Elle est perfectionniste et très à l'écoute. J'ai juste hâte pour la suite.
Yasmine est une véritable orfèvre, en sus d’être dotée d’une capacité remarquable à écouter et à comprendre les besoins de ses clients. Chaque étape du processus de création de logo et de site web a été marquée par son professionnalisme et sa réactivité. Le résultat ? Un logo original reflétant parfaitement l’image de mon entreprise et un site web élégant, moderne et intuitif. Je ne peux donc que vivement vous recommander vivement ses talents!
GRAB YOUR FREEBIE
The Essential DIY Branding Checklist
Is Your Brand Really Working?
Is your brand working for you? Discover 3 key questions to evaluate your branding, attract ideal clients, and show up with confidence
10 September, 2025
Revealing The Truth About Your Brand: It’s A Feeling
Here's the truth about your brand: it’s more than visuals. Branding is the feeling that builds trust and connection with your ideal clients.
29 August, 2025
Packshot
Inspired by the richness of traditional African skincare, Naiya Natural Cosmetics harnesses the nourishing power of shea butter to create gentle, effective, and natural products.
Each formula is carefully crafted to protect, hydrate, and balance the skin’s natural state.
Maya Angelou said, «...People will never forget how you made them feel.»
That`s the power of strategy, brand identity, visual identity, and great marketing, all combined.
While your logo is the symbol of your brand, alone, without a story to back it up, it`s just a lovely design with no real substance.
The reason why Nike, Apple, Coca-Cola, etc., stay on top of your mind is that they have created a whole universe around their brands.
These brands make you FEEL something... To the point that most of the time, you don`t even need to see the logo to know who it is.
Remember, people don`t buy products or services; they buy experiences.
And I`m the brand and web designer extraordinaire who helps you create an unforgettable experience for your ideal client 😉
#LogoVSvisualIdentity #BrandIdentity #LogoDesign
#Branding #CustomerExperience
I hate to say “I told you so”... but I did!
It’s amusing how sometimes a client won’t listen to your free advice on how to maximise the benefits of their project, then turn around and order a paid audit when they notice things aren’t going their way.
All that just to be told to implement exactly what you advised 😂
At @yywebdesign, I invest myself in your project as if it were my own. So, be sure that anything I advise, insist on, and carry out is done with your success in mind.
Take mailing lists, for example. They might sound “old-school,” but they’re one of the most powerful tools a business (big or small) can have.
Why?
- You own your audience — no algorithm can decide who sees your message.
- You build trust and loyalty with consistent, personal communication.
- You can nurture leads into paying clients one step at a time.
And let’s be real: email marketing still brings one of the highest returns on investment in digital marketing.
So when I insist you start investing your time in building that mailing list, it’s not just another “extra task”. It’s the foundation of long-term growth and stability for your business.
#EmailMarketingTips #SmallBusinessGrowth #BuildYourList #IToldYouSo
Your brand identity is the foundation of everything you create. Start with:
1️⃣ Mission: Why do you exist?
Your mission defines the purpose behind your business, the “why” that guides every decision you make.
2️⃣ Values: What do you stand for?
Not just words on a page, values are the guiding principles that shape how you work, connect with clients, and build trust.
3️⃣ Audience: Who do you serve?
Defining your audience is a strategic move. It means knowing exactly who your ideal clients are, what they need, and how you solve their problems.
4️⃣ Voice: How do you communicate?
Your brand voice sets the tone of every message from captions to emails and makes your communication recognisable and relatable.
5️⃣ Visuals: How do you show up consistently?
Your visuals (logo, colours, fonts, photography) are the face of your brand, creating a cohesive look that helps your brand stand out and stay memorable.
The clearer your identity, the easier every business decision becomes.
💾 Save this as your checklist and share it with someone who’s starting their business.
#BrandIdentity #BrandStrategy #SmallBusinessBranding #DesignWithStrategy #BuildYourBrand
Is your brand actually working?
Ask yourself:
Do I attract the clients I want?
Do people recognize and remember my brand?
Do I feel confident and proud to show up?
If you answered “no” more than once, it might be time to realign your brand with your goals.
✨ Pro tip: A brand that works feels effortless because your dream clients find themselves in your message.
Would you like a free brand audit? DM me “AUDIT” and let’s chat.
Branding is more than looking pretty. Branding starts with positioning.
✔️ It builds trust.
✔️ It makes you recognisable.
✔️ It creates loyalty that keeps clients coming back.
When people connect with your brand, price becomes less of a barrier.
They’re not just buying a product or service: they’re buying you.
Question: What’s the first brand that comes to your mind when you think of “trust”?
Now imagine your brand being the first one that pops into your customer’s minds.
Let’s work together to make that a reality.
A logo is just one piece of the puzzle 🧩
Branding is the overall impression people form when they interact with your business.
It’s your voice, your values, your visuals, and the trust you build at every touchpoint.
If your brand is only a logo, you’re missing the deeper connection that makes people say: “This is exactly what I need.”
💾 Save this post for the next time someone asks, “Why do I need more than a logo?”
"If you`re talking to everybody, you`re connecting with nobody."
One of the biggest mistakes I see small business owners make is trying to be everything to everyone.
The truth? Without a clear target audience, you risk blending into the noise and being overlooked.
Branding is about clarity.
It`s about positioning yourself so your ideal client feels like you`re speaking directly to them: their struggles, their desires, their goals.
When you define who you are, what you stand for, and who you serve, you stop chasing and start attracting.
And that`s where revenue grows: in the connection between a clear message and the right audience.
When your message resonates with your ideal clients, they understand you and, ultimately, they trust you. And that`s when business starts booming.
So ask yourself: Who am I really talking to? And would they recognise themselves in my message?
~
#brandingstrategy #idealclient #brandpositioning #smallbusinessbranding #clarityinbusiness
This right here is the reason I do what I do and love it!
My client`s satisfaction when the job is done and the results reach (and often exceed) their expectations is worth gold ✨️
At @yywebdesign , I make your project mine and help you craft the professional and elegant image your business deserves 😊
Thank you @kuwa.ecole for this glowing review ♥
~
#ClientLove #Testimonial #WebDesigner #ClientReview
NEW SERVICE
BRANDING:
THE ESSENTIALS KIT
Professional, cohesive, and ready to shine without the full investment!