The type of conversations I LOOOVE 😁

When a client comes to me and says:
“I’ve been following you for a while… and I realised I need to step up my game. Can you tell me everything I need to do to make my business look serious and professional?”

My answer? Guurlll, yes I can. Yes. I. Can.

This is where strategy and branding step in and why I’ll never shut up about them.

Because if you want people to take your business seriously, you need more than a cute logo and a pretty colour palette. You need:

- A clear message that connects with your audience.
- A brand identity that actually reflects your value.
- A strategy that ties it all together so your marketing stops feeling random and starts working.

That’s what makes the difference between “just another small biz” and a brand that people trust (and pay).

So, I tell me: do you feel like your brand is at that level yet?
Or is this the conversation you’ve been meaning to have? 👀

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#smallbusinessbranding #brandingthatworks #businessbranding101 #branddesignerlife #brandidentitydesign #brandingandstrategy

Building brands and websites involves much more than what you see on social media platforms like Instagram. Here’s a glimpse into what I do:

- Conduct strategy calls with clients
- Design new e-commerce websites for marketplaces
- Create social media templates for hair salons
- Design labels for haircare products
- Check for responsiveness

Behind every logo or website lies a foundation of strategy, conversations, and fine details that you may not see, all contributing to the effectiveness of the final result.

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#BehindTheScenes #DesignerLife #CreativeBusinessOwner #ServiceBasedBusiness

Your website isn’t just a digital brochure: it’s one of your most important sales tools.

If it’s not converting visitors into clients, here’s what could be going wrong:

- No clear call-to-action: visitors aren’t sure where to click next
- Confusing navigation or layout: they leave before finding what they need
- Not optimised for mobile: over 70% of users browse on their phones

These common mistakes can cost small business owners opportunities every day.

A well-designed website should guide people naturally through your services, communicate your brand positioning, and build trust instantly.

If you’re not sure why your website isn’t working, I can help.

Book your discovery call via the link in my bio so we can talk about what’s missing and where to improve.

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#WebsiteDesignTips #SmallBusinessBranding #ServiceBasedBusiness #WebsiteStrategy

Designing a website without a plan is like building a house without a blueprint.

Here`s how I start every web project:

1️⃣ Strategy call – what’s your goal?
2️⃣ Site map & flow.
3️⃣ Visual direction (colours, fonts, images).
4️⃣ Copy planning.
5️⃣ THEN the design begins.

Want a strategic site that converts? Book your call via the link in bio.

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#Webdesign process #BehindTheScenes #UXDesign #CreativeBusinessOwner

Maya Angelou said: « ...People will never forget how you made them feel. »

That`s the power of your strategy, brand identity, visual identity and great marketing combined.

While your logo is the symbol of your brand, alone, without a story to back it up, it`s just a lovely design with no real substance.

The reason why Nike, Apple, Coca Cola, etc, stay on top of your mind is because they created a whole universe around their brands.

These brands make you FEEL something... So much so that, most of the time, you don`t need to see the logo to know who it is.

Remember, people don`t buy products or services but experiences.
And I`m the brand and web designer extraordinaire who helps you create an unforgettable experience for your ideal client 😉

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#LogoVSvisualIdentity #BrandIdentity #LogoDesign #Branding #CustomerExperience

Branding is more than a pretty logo and this reel is your friendly reminder 🔔

Because let’s be honest:
A logo without strategy is just decoration.
Branding is about how people feel when they interact with your business, not just what they see.

It’s your message, your mission, your vibe and your visuals all aligned to create a cohesive experience.

So next time someone tells you “I just need a quick logo,” kindly direct them here. 😊

#BrandingTips #MoreThanALogo #VisualIdentity #BrandStrategy #BrandVibes