Branding is the foundation of your brand success.
It helps you build trust and credibility, sets you apart in a crowded market and is the bridge between your business and your audience.
With branding, you’re not just selling a product/service but creating a lasting relationship with your ideal client.
Your brand identity is the “abstract” part of your branding, shaping how your audience perceives you.
It’s about how you make them feel.
Beyond visuals, brand identity defines your brand’s essence: your mission, values, personality traits, and the “why” behind your brand.
This is what your public “sees”, incluind elements like your logo, colour palette and typography.
Visual identity is the face of your brand.
When Brand Identity and Visual Identity align, magic happens!
Consistent visuals reinforce your brand mesage and a strong brand identity guides the creation of compelling visuals.