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Designing soulful brands and professional, elegant websites to help small businesses attract their dream clients.
My Main Services
WEB DESIGN
Custom website design tailored to your brand's needs
BRAND DESIGN
.The secret element to make a lasting impact
Latest projects
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Blueprint VC
Finance, Services, Web
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LPR Services
e-Commerce, Events, Services, Web
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Lou Vous Régale
e-Commerce, Services, Web
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Muanu
e-Commerce, Web
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Naiya Natural Cosmetics
Beauty, Cosmetics, e-Commerce, WebClient love
Franchement, je suis super content du travail de Yasmina. Mon site est magnifique, clair et moderne. Elle a toujours été ponctuelle, honnête et de très bon conseil. À chaque étape, j’ai senti qu’elle savait exactement où elle allait et ça m’a beaucoup rassuré. Le support est au top, toujours là quand j’en ai besoin. Honnêtement, je ne peux que la recommander, c’est rare de trouver quelqu’un d’aussi pro et humain à la fois.
Par où commencer avec YY Webdesign ? La première webdesigner que j’ai contactée en 2020 pour la création du site LPR Services. Dès le début, Yasmine s’est montrée à l’écoute, alignée avec ma vision, et surtout : elle accompagne. Elle ne se contente pas d’exécuter — elle conseille, guide, et challenge de manière bienveillante...
Ayez une graphiste comme Yasmina si vous souhaitez avoir une prestation hors pair en accord avec vos valeurs.
Elle est perfectionniste et très à l'écoute. J'ai juste hâte pour la suite.
Yasmine est une véritable orfèvre, en sus d’être dotée d’une capacité remarquable à écouter et à comprendre les besoins de ses clients. Chaque étape du processus de création de logo et de site web a été marquée par son professionnalisme et sa réactivité. Le résultat ? Un logo original reflétant parfaitement l’image de mon entreprise et un site web élégant, moderne et intuitif. Je ne peux donc que vivement vous recommander vivement ses talents!
GRAB YOUR FREEBIE
The Essential DIY Branding Checklist
The Surprising Truth About Blogging: Your Most Valuable Asset
Think blogging is outdated? Here’s the surprising truth: your blog is still one of the most powerful ways to grow visibility, build trust, and attract the right clients, long after you hit “publish.”
26 October, 2025
6 Essential Pages Every Successful Website Is Built On
Before you start designing, know this: every successful website is built on strategy. Here are the six pages every website needs and how each one helps turn visitors into clients.
12 October, 2025
Packshot
Inspired by the richness of traditional African skincare, Naiya Natural Cosmetics harnesses the nourishing power of shea butter to create gentle, effective, and natural products.
Each formula is carefully crafted to protect, hydrate, and balance the skin’s natural state.
A blog isn’t just about writing: it’s about growing your business with intention.
While social media gives you visibility today, your blog builds Credibility that lasts.
Each article becomes a doorway for potential clients to discover you through Google, Pinterest, or even a newsletter link they found months later.
Think of it as your 24/7 visibility machine:
🔎 SEO = You get found.
Every blog post is a new opportunity for Google to show your business to the right audience. The more valuable content you create, the more searchable your brand becomes, even when you’re not posting on social media.
🫱🏾🫲🏻 Credibility = You’re trusted.
When visitors see that you regularly share helpful, insightful content, they see you as an expert, someone who knows their stuff and genuinely wants to help. That trust often turns a reader into a client.
🔄 Repurposing = You save time.
A single blog post can become a week’s worth of content.
- Turn key points into Reels.
- Pull quotes for carousels.
- Transform sections into newsletter stories.
You create once and repurpose effortlessly across platforms.
A blog is the most sustainable way to grow your authority, attract qualified leads, and future-proof your online presence.
Your website is your best salesperson, and a blog makes it smarter.
Save this post for later and start planning your next article 📝
#ContentStrategy #SEOForBeginners #BloggingTips #WebsiteMarketing #BrandVisibiyour 24
Every page on your website should have a purpose.
From your Home to your Contact page, each step should guide your visitor closer to working with you.
Here are the six pages I include in every strategic web design project and why they matter.
🏠 Home: The first impression that tells visitors exactly who you are and what you do fast.
🤝 About: Builds trust by sharing your story in a way that connects to your client’s needs.
💼 Services: Clearly explains how you can help and what results clients can expect.
🎨 Portfolio: Proves your expertise through real results and visual credibility.
📝 Blog / Resources: Positions you as an authority while boosting your SEO visibility.
📬 Contact: The final step that makes it effortless for clients to get in touch.
Every page has a job to do, and together, they turn your website into a seamless experience that guides, reassures, and converts.
Save this post for your next web project 💻
Maya Angelou said, «...People will never forget how you made them feel.»
That`s the power of strategy, brand identity, visual identity, and great marketing, all combined.
While your logo is the symbol of your brand, alone, without a story to back it up, it`s just a lovely design with no real substance.
The reason why Nike, Apple, Coca-Cola, etc., stay on top of your mind is that they have created a whole universe around their brands.
These brands make you FEEL something... To the point that most of the time, you don`t even need to see the logo to know who it is.
Remember, people don`t buy products or services; they buy experiences.
And I`m the brand and web designer extraordinaire who helps you create an unforgettable experience for your ideal client 😉
#LogoVSvisualIdentity #BrandIdentity #LogoDesign
#Branding #CustomerExperience
I hate to say “I told you so”... but I did!
It’s amusing how sometimes a client won’t listen to your free advice on how to maximise the benefits of their project, then turn around and order a paid audit when they notice things aren’t going their way.
All that just to be told to implement exactly what you advised 😂
At @yywebdesign, I invest myself in your project as if it were my own. So, be sure that anything I advise, insist on, and carry out is done with your success in mind.
Take mailing lists, for example. They might sound “old-school,” but they’re one of the most powerful tools a business (big or small) can have.
Why?
- You own your audience — no algorithm can decide who sees your message.
- You build trust and loyalty with consistent, personal communication.
- You can nurture leads into paying clients one step at a time.
And let’s be real: email marketing still brings one of the highest returns on investment in digital marketing.
So when I insist you start investing your time in building that mailing list, it’s not just another “extra task”. It’s the foundation of long-term growth and stability for your business.
#EmailMarketingTips #SmallBusinessGrowth #BuildYourList #IToldYouSo
Your brand identity is the foundation of everything you create. Start with:
1️⃣ Mission: Why do you exist?
Your mission defines the purpose behind your business, the “why” that guides every decision you make.
2️⃣ Values: What do you stand for?
Not just words on a page, values are the guiding principles that shape how you work, connect with clients, and build trust.
3️⃣ Audience: Who do you serve?
Defining your audience is a strategic move. It means knowing exactly who your ideal clients are, what they need, and how you solve their problems.
4️⃣ Voice: How do you communicate?
Your brand voice sets the tone of every message from captions to emails and makes your communication recognisable and relatable.
5️⃣ Visuals: How do you show up consistently?
Your visuals (logo, colours, fonts, photography) are the face of your brand, creating a cohesive look that helps your brand stand out and stay memorable.
The clearer your identity, the easier every business decision becomes.
💾 Save this as your checklist and share it with someone who’s starting their business.
#BrandIdentity #BrandStrategy #SmallBusinessBranding #DesignWithStrategy #BuildYourBrand
Is your brand actually working?
Ask yourself:
Do I attract the clients I want?
Do people recognize and remember my brand?
Do I feel confident and proud to show up?
If you answered “no” more than once, it might be time to realign your brand with your goals.
✨ Pro tip: A brand that works feels effortless because your dream clients find themselves in your message.
Would you like a free brand audit? DM me “AUDIT” and let’s chat.
Branding is more than looking pretty. Branding starts with positioning.
✔️ It builds trust.
✔️ It makes you recognisable.
✔️ It creates loyalty that keeps clients coming back.
When people connect with your brand, price becomes less of a barrier.
They’re not just buying a product or service: they’re buying you.
Question: What’s the first brand that comes to your mind when you think of “trust”?
Now imagine your brand being the first one that pops into your customer’s minds.
Let’s work together to make that a reality.
A logo is just one piece of the puzzle 🧩
Branding is the overall impression people form when they interact with your business.
It’s your voice, your values, your visuals, and the trust you build at every touchpoint.
If your brand is only a logo, you’re missing the deeper connection that makes people say: “This is exactly what I need.”
💾 Save this post for the next time someone asks, “Why do I need more than a logo?”
NEW SERVICE
BRANDING:
THE ESSENTIALS KIT
Professional, cohesive, and ready to shine without the full investment!