Designing soulful brands and professional, elegant websites to help small businesses attract their dream clients.
My Main Services
WEB DESIGN
Custom website design tailored to your brand's needs
BRAND DESIGN
.The secret element to make a lasting impact
Latest projects
Multifix Events
Events, Web
Kuwa
School, Web
Chayah
Non-profit, Web
Blueprint VC
Finance, Services, Web
Les Tartinades de Lou
e-Commerce, WebClient love
Franchement, je suis super content du travail de Yasmina. Mon site est magnifique, clair et moderne. Elle a toujours été ponctuelle, honnête et de très bon conseil. À chaque étape, j’ai senti qu’elle savait exactement où elle allait et ça m’a beaucoup rassuré. Le support est au top, toujours là quand j’en ai besoin. Honnêtement, je ne peux que la recommander, c’est rare de trouver quelqu’un d’aussi pro et humain à la fois.
Par où commencer avec YY Webdesign ? La première webdesigner que j’ai contactée en 2020 pour la création du site LPR Services. Dès le début, Yasmine s’est montrée à l’écoute, alignée avec ma vision, et surtout : elle accompagne. Elle ne se contente pas d’exécuter — elle conseille, guide, et challenge de manière bienveillante...
Ayez une graphiste comme Yasmina si vous souhaitez avoir une prestation hors pair en accord avec vos valeurs.
Elle est perfectionniste et très à l'écoute. J'ai juste hâte pour la suite.
They trust me
GRAB YOUR FREEBIE
The Essential DIY Branding Checklist
The Surprising Truth About Blogging: Your Most Valuable Asset
Think blogging is outdated? Here’s the surprising truth: your blog is still one of the most powerful ways to grow visibility, build trust, and attract the right clients, long after you hit “publish.”
26 October, 2025
6 Essential Pages Every Successful Website Is Built On
Before you start designing, know this: every successful website is built on strategy. Here are the six pages every website needs and how each one helps turn visitors into clients.
12 October, 2025
Packshot
Manufactures natural cosmetics based on infusions of plants and herbs.
All their products are handmade with organic, environmentally friendly ingredients and are unique because they are tailored to the specific needs of your skin.
Branding is more than a pretty logo. Consider this your friendly reminder 🔔
Because let’s be real for a second: a logo without strategy is just decoration.
A logo on its own doesn’t explain who you are,
who you’re for,
or why someone should trust you.
Branding is about the experience people have with your business.
The emotions you trigger.
The story you tell.
The clarity you create at every touchpoint.
It’s your positioning, your message, your values, your tone of voice and your visuals working together as one cohesive system.
When strategy comes first, your logo becomes powerful.
When it doesn’t, even the prettiest logo falls flat.
So the next time someone says, “I just need a quick logo”, you know where to send them 😉
And don’t forget to save this post for later; your future brand will thank you.
#logovsbranding #BrandIdentity #VisualIdentity
I think it`s safe to say that you know how much I love design 😊
But if there`s one thing I like even more, it`s seeing my creations in real life.
All the steps, from brainstorming on the concept, to working inside the app, creating the mockups, getting my client`s approval, sending the files to the printer, are very rewarding... But the best part will always be seeing and touching the final product 👌🏾
For the last few months, I was happy to collaborate with 2 incredible women and help them give life to their vision on their beautiful projects:
1. The "Precious Mag" by @apreciousday.be : an inspirational guide, a showcase of elegance, and a space where you`ll find:
• trendy and timeless decorations,
• seasonal inspiration,
• venues, vendors, practical advice,
and also a touch of emotion and dreams.
Keline`s ambition is for every couple to find in this magazine what she herself wishes she`d had when she started out: a helpful companion for preparing one of the most beautiful days of their lives.
2. "Raconte-moi d`où je viens" by @karikemite : a book to remember,
to tell stories,
to pass on.
Because every family has a unique history,
and the words of elders are the roots of tomorrow.
This is not simply a notebook. It is a record, a memory.
Daya says: “I leave my words, my memories, my emotions here, so that those who come after me will know.”
There is no perfect story, just truths to share.
Thank you both for trusting me on this journey 🙏🏾
#magazinedesign #bookdesign
2 weeks ago, I was diagnosed with a kidney stone! For those who have already suffered from it… it hurts like hell 🥲
So I spent my time in my room, taking too much medication, drinking water like crazy…. Trying to eat (and failing) and trying to rest, surrounded by the love of my husband and kids, my mom and my sisters 🥰
Last Tuesday, an ultrasound scan confirmed that the stone is gone 🥳
I would like to thank all my clients who supported me (you know who you are 🫶🏾)
Now your favourite brand and web designer is back, ready to take on all the challenges of this end of year 💪🏾
So spend the day with me and let’s continue to create magic together ✨
🎥 @emy_ynd
Your logo is NOT your brand!
A logo is one visual element.
Pretty? Yes. Useful? Absolutely.
Enough to carry your entire business? Never.
Your brand is the full ecosystem people experience when they interact with you, and includes:
– Your positioning: who you serve, why you’re different, and the space you claim in your market.
– Your strategy: the emotions you want to evoke, the story you tell, and the perception you intentionally shape.
– Your voice: your tone, personality, and the way you communicate.
–Your visual identity: your colours, fonts, imagery, layout and then your logo.
– Your customer journey: how people feel at every single touchpoint, from your Instagram bio to your website to your emails.
When all of this works together, it creates trust, recognition, and that magical “I feel seen” moment that turns strangers into loyal clients.
But when you only rely on a logo?
Your business feels flat. Disconnected. Forgettable.
People don’t understand what you do, who you help, or why they should choose you.
A strong brand makes you stand out.
A strategy makes you intentional.
A clear positioning makes you memorable.
A cohesive identity makes you recognisable.
And that’s how you build a business that lasts.
So the next time someone says, “I just need a logo,” send them this reel and let them know:
A brand isn’t what you look like.
It’s what people feel when they experience you.
💾 Save this for later, it’s a lesson every business owner should hear early on.
#brandingtips #brandidentity #brandstrategy #logovsbrand
Content creation was always hard for me, especially reels.
When, where, how to film?!?! What to say or do? How to show up? 😩
Just the idea of having to sit down and think about what to say, prepare the visuals, write the captions, plan the posts was extra overwhelming 🫨
And the worst part? My insights showed that the content that performed best was the one I dreaded to shoot 🤣
Now, all of that is behind me! I recently started the best collab I could have with one of the most talented girl out there @emy_ynd 🤍
She tells me where to go, what to wear and what to do so I can remain in my zone of genius (design) while she works her magic behind the scenes 🪄
So tell me, what do you think of this reel? ☺️
And if you’re looking for someone to help you bring your vision to life, you know what to do.
📚 @karikemite @lamaisonkeziah @queenccosmeticsofficial by @yywebdesign
#ContentCreation #FromOverwhelmedToEnpowered #SistersCollab #BrunchWithYYWebdesign
Come with me behind the scenes while we’re prepping for the Christmas Cocktail - 3rd Edition by @apreciousday.be 🎥
With my sister @emy_ynd as maestro, we shot outside, in the metro, in a mall… and everywhere her creative mind took us ☺️
And, as your web and brand designer extraordinaire 💁🏾♀️, I worked my magic to design the various visuals to announce the event and the contest, showcase the partners, and many other things you’ll see on the D day 🤫
So make sure to buy your ticket and rendezvous on 06.12.2025 ✨
✨ New look, smoother experience: Brown T Marketplace just levelled up! ✨
Yesterday, I wrapped up their website redesign on Shopify.
The new site is smoother, more fluid, and packed with enhanced features:
- a better hair diagnosis quiz
- a more complete reward program
- a new focus on the brands
- an improved account management and shipping experience
Their new values: «Expertise, Natural & Clean, Engaged for your Health».
And to celebrate this new chapter, Brown T Marketplace is offering FREE shipping on all orders (no minimum!) until Sunday, November 9th 🛍️
Go take a look ➡️ brownt-marketplace.com, and thank you Soraya and Melissa for your continued trust in @yywebdesign 🙏🏾
#WebsiteLaunch #Shopify #EcommerceDesign #WebsiteRedesign
✨Website launch✨
@apreciousday.be by @yywebdesign
The promise of a perfect day, designed with passion, creativity and refinement.
A subtle blend of floral art, event design, and professional coordination, to make every celebration a truly… precious moment.
With several years of experience in event planning and floral design, Keline creates unforgettable moments that reflect your vision and your story.
So if you’re looking for someone to create your perfect day, head to www.apreciousday.be (designed by me 🙋🏾♀️) and let the magic operate 😉
NEW SERVICE
BRANDING:
THE ESSENTIALS KIT
Professional, cohesive, and ready to shine without the full investment!