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Designing soulful brands and professional, elegant websites to help small businesses attract their dream clients.
My Main Services
WEB DESIGN
Custom website design tailored to your brand's needs
BRAND DESIGN
.The secret element to make a lasting impact
Latest projects
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Blueprint VC
Finance, Services, Web
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LPR Services
e-Commerce, Events, Services, Web
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Lou Vous Régale
e-Commerce, Services, Web
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Muanu
e-Commerce, Web
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Naiya Natural Cosmetics
Beauty, Cosmetics, e-Commerce, WebClient love
Franchement, je suis super content du travail de Yasmina. Mon site est magnifique, clair et moderne. Elle a toujours été ponctuelle, honnête et de très bon conseil. À chaque étape, j’ai senti qu’elle savait exactement où elle allait et ça m’a beaucoup rassuré. Le support est au top, toujours là quand j’en ai besoin. Honnêtement, je ne peux que la recommander, c’est rare de trouver quelqu’un d’aussi pro et humain à la fois.
Par où commencer avec YY Webdesign ? La première webdesigner que j’ai contactée en 2020 pour la création du site LPR Services. Dès le début, Yasmine s’est montrée à l’écoute, alignée avec ma vision, et surtout : elle accompagne. Elle ne se contente pas d’exécuter — elle conseille, guide, et challenge de manière bienveillante...
Ayez une graphiste comme Yasmina si vous souhaitez avoir une prestation hors pair en accord avec vos valeurs.
Elle est perfectionniste et très à l'écoute. J'ai juste hâte pour la suite.
Yasmine est une véritable orfèvre, en sus d’être dotée d’une capacité remarquable à écouter et à comprendre les besoins de ses clients. Chaque étape du processus de création de logo et de site web a été marquée par son professionnalisme et sa réactivité. Le résultat ? Un logo original reflétant parfaitement l’image de mon entreprise et un site web élégant, moderne et intuitif. Je ne peux donc que vivement vous recommander vivement ses talents!
GRAB YOUR FREEBIE
The Essential DIY Branding Checklist
Revealing The Truth About Your Brand: It’s A Feeling
Here's the truth about your brand: it’s more than visuals. Branding is the feeling that builds trust and connection with your ideal clients.
29 August, 2025
3 branding mistakes new business owners make
Branding is often seen as the fun part of starting a business, but it's essential for attracting the right clients and achieving sustainable growth.
21 July, 2025
Packshot
Inspired by the richness of traditional African skincare, Naiya Natural Cosmetics harnesses the nourishing power of shea butter to create gentle, effective, and natural products.
Each formula is carefully crafted to protect, hydrate, and balance the skin’s natural state.
"If you`re talking to everybody, you`re connecting with nobody."
One of the biggest mistakes I see small business owners make is trying to be everything to everyone.
The truth? Without a clear target audience, you risk blending into the noise and being overlooked.
Branding is about clarity.
It`s about positioning yourself so your ideal client feels like you`re speaking directly to them: their struggles, their desires, their goals.
When you define who you are, what you stand for, and who you serve, you stop chasing and start attracting.
And that`s where revenue grows: in the connection between a clear message and the right audience.
When your message resonates with your ideal clients, they understand you and, ultimately, they trust you. And that`s when business starts booming.
So ask yourself: Who am I really talking to? And would they recognise themselves in my message?
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#brandingstrategy #idealclient #brandpositioning #smallbusinessbranding #clarityinbusiness
This right here is the reason I do what I do and love it!
My client`s satisfaction when the job is done and the results reach (and often exceed) their expectations is worth gold ✨️
At @yywebdesign , I make your project mine and help you craft the professional and elegant image your business deserves 😊
Thank you @kuwa.ecole for this glowing review ♥
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#ClientLove #Testimonial #WebDesigner #ClientReview
Does your brand look fine… but still feel off?
That might be because it wasn`t built on a solid strategy, the backbone of any successful brand.
These 5 signs show you if your brand isn`t doing what it`s supposed to and what to do instead.
Because your brand isn`t just how you show up visually.
It`s how people perceive your value, trust you, and decide to work with you.
If your visuals, messaging, or positioning feel disconnected, it`s a common issue.
To fix it, start by getting clear on what`s missing.
Download my free DIY Branding Checklist to help you build a brand that looks aligned, feels like you, and speaks to the right people.
Link in bio to get yours or comment CHECKLIST for the link.
They don`t scream "Buy now!". They whisper: "You belong here."
Think Apple. Nobody buys an iPhone because it has the best camera (even if it does). They buy it because it feels sleek, innovative, and elite. You`re not just holding a phone; you`re part of the ecosystem. You`ve joined the club.
Same for brands like Glossier, Aesop, or even Rapha if you`re into cycling. They`re not selling products. They`re selling identity. Belonging. Vibes.
Your brand is not just about what you offer, but how you make people feel.
When you`re strategic about your branding, you`re attracting customers AND building a community. A club. A vibe that says: "If you get it… You get it."
So ask yourself: Are you selling a product?
Or are you building a brand people want to belong to?
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#brandingstrategy #brandvibes #brandcommunity #brandingthatconverts #emotionalbranding
✨ Website (revamp) launch ✨
Say hello to the new face of @kuwa.ecole by @yywebdesign
Kuwa is not just a language school.
KUWA promotes knowledge transmission, pride in identity, and intergenerational encounters.
KUWA teaches Congolese languages and culture to children, teenagers, and adults.
KUWA promotes the history, art and riches of the Democratic Republic of Congo so that young Congolese people can be proud of their roots!
Thanks to its new sleek and intuitive design, you can
✔️ Discover the mission, courses and team
✔️ Consult timetables and groups by age and level
✔️ Register directly online using the new integrated registration system
✔️ Create your MyScol account to track your registration, documents and receive
So, if you are looking for a school committed to teaching Lingala, Swahili and the history and culture of the Congo in an educational space open to all ages, in the heart of Brussels, with a modern, structured project deeply rooted in the Congolese diaspora...
www.kuwa-ecole.com is what you need 🙂
The type of conversations I LOOOVE 😁
When a client comes to me and says:
“I’ve been following you for a while… and I realised I need to step up my game. Can you tell me everything I need to do to make my business look serious and professional?”
My answer? Guurlll, yes I can. Yes. I. Can.
This is where strategy and branding step in and why I’ll never shut up about them.
Because if you want people to take your business seriously, you need more than a cute logo and a pretty colour palette. You need:
- A clear message that connects with your audience.
- A brand identity that actually reflects your value.
- A strategy that ties it all together so your marketing stops feeling random and starts working.
That’s what makes the difference between “just another small biz” and a brand that people trust (and pay).
So, tell me: do you feel like your brand is at that level yet?
Or is this the conversation you’ve been meaning to have? 👀
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#smallbusinessbranding #brandingthatworks #brandidentitydesign #brandingandstrategy
Your brand is more than colours and fonts.
Your brand is the feeling people get when they interact with your business.
Your brand is what makes them say, “I trust this person” or “This is exactly what I need.”
If your brand doesn’t evoke the right feeling, it might be time to realign it with your values and your ideal client’s expectations.
That’s where strategy meets design.
Ready to create a brand that feels like you and attracts the right people?
Book your free discovery call via the link in bio.
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#BrandStrategy #SmallBusinessBranding #ServiceBasedBusiness #BrandingTips
Building brands and websites involves much more than what you see on social media platforms like Instagram. Here’s a glimpse into what I do:
- Conduct strategy calls with clients
- Design new e-commerce websites for marketplaces
- Create social media templates for hair salons
- Design labels for haircare products
- Check for responsiveness
Behind every logo or website lies a foundation of strategy, conversations, and fine details that you may not see, all contributing to the effectiveness of the final result.
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#BehindTheScenes #DesignerLife #CreativeBusinessOwner #ServiceBasedBusiness
NEW SERVICE
BRANDING:
THE ESSENTIALS KIT
Professional, cohesive, and ready to shine without the full investment!