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A “Save The Date” is an informal notice of an upcoming wedding’s date sent before the formal invitation.
It instructs your guests to do just that: mark the date on their calendar. While it does provide information about the time and location of your event, the purpose of this card is to allow guests to plan ahead of time and to inform them that a formal invitation will be sent at a later date.
In that respect, I’ve been offering my clients to create their “Save The Date” as a video, more original and dynamic than a static visual.
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