Fonts are sets of printable or displayable typography or text characters in a specific style and size.
While typography is
« The art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader. »
Have you ever glanced at a font or a group of fonts and immediately felt “something” about it?
Indeed, along with the other elements of your brand, the fonts used for your logo — if you opt for a logotype — your headlines and body texts will give your brand a specific personality, a distinct identity.
Another definition of Typography is
« the art of arranging a message in a readable and aesthetically-pleasing composition. »
Typography is a powerful communication tool and an integral part of graphic design, hence, of your brand.
Indeed, as each font brings out a different emotion, choosing the right one to get your message across is essential because it can make or break your design.
Below, I have compiled a list of elegant display serif and sans-serif fonts that you can use for your various design projects.