The human brain reacts to images much faster than it does to words. The purpose behind packshot photography is to reveal to your potential customers how your product looks in real life.

In branding, the purpose of a mood board is to reflect the character and style of your brand and to depict the images, shapes and patterns to use in your visual communication.

Branding speaks to the long term by positively influencing the public's notion of who you are. It makes a memorable impression on connsumers.

Do you know that a logo alone is not enough? ⁣As beautiful as it may be, your logo doesn't make your whole brand

I get asked this question a lot... It's funny that people would ask a Web Designer if they really need a website for their activity.

In this week's 'What Is', we focus on a service I provide called Document Layout.

In this new series called "What Is", I will talk about the various principles of design, explain how they apply to your business in real life and also why you need to invest in your image. The focus of the week: Visual Identity.